Excerpts – Tagged "product-Social Sciences in Sport" – Human Kinetics
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Modern society continues to value champions

Modern society continues to value champions

Any study of sport that is not a study of the society in which that... Read More

Sport media messages hold sociocultural implications

Sport media messages hold sociocultural implications

As noted earlier, one central factor in the emergence of media studies was the appreciation... Read More

Rationales for investing in elite sport and mega events

Rationales for investing in elite sport and mega events

The case of elite sport investment is slightly different. Here, I consider the political rationale... Read More

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