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Conjoint analysis: Determining why consumers choose one product over...
This is an excerpt from Research Methods and Design in Sport Management-3rd Edition by Damon... Read More
Designing and conducting legal research in sport management
This is an excerpt from Research Methods and Design in Sport Management-3rd Edition by Damon... Read More
Women in sport and sport marketing
This is an excerpt from International Sport Management-3rd Edition by Eric W. MacIntosh,Gonzalo A. Bravo,Carrie... Read More
Sport’s role in the climate crisis
This is an excerpt from International Sport Management-3rd Edition by Eric W. MacIntosh,Gonzalo A. Bravo,Carrie... Read More
What international competencies do sport managers need?
This is an excerpt from International Sport Management-3rd Edition by Eric W. MacIntosh,Gonzalo A. Bravo,Carrie... Read More
Authenticity was key to McKinney’s NIL success
This is an excerpt from Sport Public Relations 4th Edition by G. Clayton Stoldt,Stephen W.... Read More
AI—A new tool for sport PR pros
This is an excerpt from Sport Public Relations 4th Edition by G. Clayton Stoldt,Stephen W.... Read More
Essential skills for sport PR practitioners
This is an excerpt from Sport Public Relations 4th Edition by G. Clayton Stoldt,Stephen W.... Read More
Employ these tactics when pitching a story to the...
This is an excerpt from Sport Public Relations 4th Edition by G. Clayton Stoldt,Stephen W.... Read More