The world of Sport Management is dynamic and rapidly evolving. Keep your classroom on the cutting edge with the latest new textbooks and updated editions in the industry, including esports, sport social media, and more.
Social Media and Sports
by Galen Clavio
Audience: Textbook for upper-level undergraduates in sport management, sports communication, sports journalism, or sports media programs
Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With Web Resource will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices.
A related web resource provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available.
Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter’s content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary.
Ancillaries: Instructor guide • Web resourceLearn More Request a Review Copy
Strategic Sport Communication, Third Edition
by Paul M. Pedersen, Pamela C. Laucella, Edward Kian, Andrea Nicole Geurin
Audience: Primary textbook for upper-level undergraduate and graduate students studying sport communication, sports and media, sport communication and media relations, and sport journalism.
Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).
Significant updates throughout the third edition capture the evolution of sport communication:
- A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling
- New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication
- A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication
Learning aids—including key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises—provide for an engaging and focused learning experience. Updated for this edition, Sport Communication at Work sidebars feature industry experts applying chapter content, and Profile of a Sport Communicator sidebars highlight professional opportunities.
Ancillaries: Instructor guide • Test package • Presentation packageLearn More Request a Review Copy
Sport Public Relations, Third Edition
by G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, and Scott E. Branvold
Audience: A textbook for upper-undergraduate and graduate courses in sport public relations, communication, and media.
Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).
New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following:
- Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport
- An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey
- Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises
Also new to the third edition is a related web resource designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within the resource ensures regular updates.
Ancillaries: Instructor guide • Test package • Presentation package • HKPropel AccessLearn More Request a Review Copy