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New and Recently Updated Sport Management Books

Sport Management Textbooks

The world of Sport Management is dynamic and rapidly evolving. Keep your classroom on the cutting edge with the latest new textbooks and updated editions in the industry, including esports, sport social media, and more.

Sport Marketing, Fifth Edition With HKPropel Access

NEW EDITION – COMING SOON

Sport Marketing, Fifth Edition With HKPropel Access

by Windy Dees, Patrick Walsh, Chad D. McEvoy, Steve McKelvey, Bernard J. Mullin, Stephen Hardy, and William A. Sutton

Audience: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing.

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience.

Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates:

  • A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality
  • Greater emphasis on data and analytics to make more informed business decisions
  • In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution
  • New content on target marketing, including understanding millennial sports fans and engaging with Generation Z
  • Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age
  • Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies

Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations.

Ancillaries: Instructor guide • Test package • Chapter quizzes • Presentation package • Image bank • Instructors also receive access to all student materials in HKPropel.

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Esports Business Management With HKPropel Access

NEW

Esports Business Management With HKPropel Access

by David P. Hedlund, Gil B. Fried, and Ronald "Rick" Smith

Audience: Undergraduate and graduate students taking an introductory esports course; reference for professionals in esports or pursuing a career in esports.

Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators—and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation—the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life.

Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning.

Ancillaries: Instructor guide • Test package • Presentation package • Instructors also receive access to all student materials in HKPropel.

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Social Issues in Sport, Fourth Edition

NEW EDITION

Social Issues in Sport, Fourth Edition with HKPropel Access

by Ronald B. Woods and B. Nalani Butler

Audience: An introductory textbook for courses in sociology of sport, social issues in sport, sport in society, and social aspects of sport.

Social Issues in Sport, Fourth Edition With HKPropel Access, introduces students to the study of sport as a social phenomenon. It explores current trends in sport and examines complex connections between sport and politics, economics, religion, race, gender, youth, and more. Author Ronald Woods draws on his experience of more than 40 years as a professor, coach, and sport administrator to explore modern sport from historical and cultural perspectives. New coauthor B. Nalani Butler offers a fresh perspective to the study of sport from an emerging generation of Black female scholars. She draws on her background as an athlete and professor, and leverages her international experience from working with the Center for Sport, Peace and Society and the International Olympic Academy (IOA). The text’s presentation style, full-color design, and ample learning tools are designed to keep students engaged.

Social Issues in Sport, Fourth Edition, addresses the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The text remains grounded in practical application and provides opportunities for students to examine real-world issues through the lens of social theory. Social Issues in Sport, Fourth Edition, is streamlined into three parts, maintaining an accessible and student-friendly format that aligns with a 16-week semester. Part I sets the stage for studying sport from a sociological perspective by defining key terms and presenting crucial social theories. This section examines participation in sport, from spectators to performers, and explores sport economics through sport management, sport marketing, and sport media. Part II discusses sport institutions at all levels, from youth sport to Olympic competition. Part III is devoted to current issues and critically analyzes the effects of gender, race, economic status, religion, and government on sport. It also offers a detailed look at both ethics and deviance in sport.

Social Issues in Sport, Fourth Edition, provides the foundations for critically examining the multifaceted roles of sport and physical activity in society. The information and activities offered by the text invite students to evaluate the sociocultural issues intertwined with sport and relate these themes to their own lives. Through this in-depth examination of sociocultural issues, students will be able to understand and appreciate the development of sport as a part and reflection of our society.

Ancillaries: Instructor guide • Test package • Presentation package • Instructors also receive access to all student materials in HKPropel.

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Social Media and Sports

NEW IN 2020

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Strategic Sport Communication, Third Edition

NEW EDITION IN 2020

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Sport Public Relations, Third Edition

NEW EDITION IN 2020

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Contemporary Sport Management, Seventh Edition

SEVENTH EDITION COMING SOON

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Plan your lessons with a wide variety of ebook, digital, and video content

The Sport Management Collection

In response to the changing shape of sport management education, Human Kinetics is pleased to offer the Sport Management Collection—a subscription package of ebooks designed to comprehensively cover the primary curriculum, meeting the needs of students in a variety of educational programs. These ebooks have been carefully selected to equip students for a future career in sport management, sport marketing, and sport business.

In addition to the ebooks, students will also gain access to all ancillaries and web study guides related to these texts. Instructors who adopt this collection will also be granted access to the relevant ancillaries.

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