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Esports Business Management With HKPropel Access

Esports Business Management With HKPropel Access

Author:
$98.00 USD

Available As



    Book

    Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators—and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation—the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life.

    The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders—from title publishers and event organizers to leagues, sponsors, fans, and more—and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports.

    Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning.

    While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry.

    Note: A code for accessing HKPropel is included with all new print books.
     

    Audience

    Undergraduate and graduate students taking an introductory esports course; reference for professionals in esports or pursuing a career in esports.

    Table of Contents

    Foreword: James O’Connor, General Manager of the Pittsburgh Knights

    Chapter 1. Introduction to Esports
    David P. Hedlund, RC Smith III, Gil Fried, Stanley Nana Anyang-Kaakyire, Sang-ho Lee, Michael Newhouse-Bailey, and Janelle E. Wells
    Introduction
    What Is Esports?
    A Brief History of Video Games and Esports
    The Esports Ecosystem
    Esports Platforms
    Types of Esports Games
    Esports Industry Statistics
    Conclusion
    Discussion Questions

    Chapter 2. Levels of Esports
    RC Smith III, Robert Dranoff, Eric Kammeyer, Daniel Liang, Nick Rider, and Justin Smith
    Introduction
    Youth Esports
    High Schools and Pathways to College
    Collegiate Esports
    Collegiate Conferences
    Professional Esports
    Conclusion
    Discussion Questions

    Chapter 3. Esports Culture and Issues
    Roger Caramanica, Aaron Colaiacomo, Rob Holub, Sang-ho Lee, John McDermott, Michael Newhouse-Bailey, Sheng Qiang, Ryan Rogers, Melissa Welby, and Ashley Witt
    Introduction
    Societal Perspectives of Gaming in the East and West
    Positive Impacts of Gaming
    Negative Impacts of Gaming
    Conclusion
    Discussion Questions

    Chapter 4. Esports Stakeholders
    Gil Fried, Aaron Castellan, Aaron Colaiacomo, Clint Kennedy, Michael Newhouse-Bailey, and Sheng Qiang
    Introduction
    Tier 1 Stakeholders
    Tier 2 Stakeholders
    Tier 3 Stakeholders
    Conclusion
    Discussion Questions

    Chapter 5. Esports Governance
    Gil Fried, Tobias M. Scholz, Jason Batzofin, Sang-ho Lee, Lance Mudd, Michael Newhouse-Bailey, and Colin Webster
    Introduction
    Defining Governance
    Types of Governance
    International Esports Federation (IESF)
    United States Esports Federation (USEF)
    Collegiate Organizations
    High School Organizations
    Governing Professional Esports
    Should Esports Be Governed the Way Sport Is Governed?
    Conclusion
    Discussion Questions

    Chapter 6. Esports Marketing
    David P. Hedlund, Anthony Palomba, Lisa Cosmas Hanson, Michael Naraine, and Henry Wear
    Introduction
    The Five Ps of Esports Marketing
    Unique Aspects of Esports Marketing
    Marketing Esports to Players, Spectators, and Fans
    Spectator Motivations to Watch Esports
    Conclusion
    Discussion Questions

    Chapter 7. Esports Sponsorship
    David Hedlund and Daniel Liang
    Introduction
    Understanding Sponsorship
    Types of Esports Sponsors
    Sponsorship Opportunities
    Issues Facing Properties and Sponsors
    Sponsorship Evaluation
    Conclusion
    Discussion Questions

    Chapter 8. Esports Events
    RC Smith III, Gil Fried, Jide Osipitan, and David P. Hedlund
    Introduction
    Brainstorming and Setting Goals and Objectives
    Creating the Framework of the Event
    Event Bidding
    Event Budgeting
    Event Registration
    Event Management
    Postevent Evaluation
    Conclusion
    Discussion Questions

    Chapter 9. Esports Venues
    Gil Fried, Alexander Champlin, Katelyn Chapin, and Matthew McGivern
    Introduction
    Large-Scale Esports Venues
    Small-Scale Esports Venues
    Designing Esports Spaces for Universities and Athletes of the Future
    Basics of Esports Facility Management
    Virtual Reality (VR) Arcades
    Conclusion
    Discussion Questions

    Chapter 10. Esports Communications
    Anthony Palomba, Ryan Rogers, Aaron Colaiacomo, and David P. Hedlund
    Introduction
    Shoutcasting and Broadcasting in Esports
    Tools in Esports Communication
    Streaming
    Esports Communication and Sponsorship
    Esports Communication and Analytics
    Esports Communication, Fan Emotions, and Motivations
    Esports Communications and Social Media
    Esports Communications, Public Relations, and Crisis Activities
    Esports Communication and Employment
    Conclusion
    Discussion Questions

    Chapter 11. Esports Finance and Economics
    Gil Fried
    Introduction
    The Business of Esports
    Basic Financial Concepts
    Budgeting for an Esports Team
    How to Read an Annual Report
    Esports Franchising and Entrepreneurship
    Conclusion
    Discussion Questions

    Chapter 12. Esports Law
    Gil Fried, Graciano Gaillard, and Jason Chung
    Introduction
    Overview of Important Legal Concepts
    Intellectual Property (IP)
    Contract Law
    Liability
    Unionizing Esports Players
    Legal Rights of Esports Athletes
    Conclusion
    Discussion Questions

    Chapter 13. Esports Team and Player Management
    David P. Hedlund, Matthew Williamson, Aaron Colaiacomo, Joanne Donoghue, Courtney James, Taylor Johnson, Ronald “Rambo” Kim, Raffaele Lauretta, John McDermott, Sheng Qiang, and Hallie Zwibel
    Introduction
    The Rise of Esports Coaching
    Esports Coaching as a Profession
    The Role of Coaches at Esports Competitions
    The Role of Coaches in Esports Organizations and Teams
    Collegiate Esports Organization, Management, and Operations
    Health and Wellness Considerations in Gaming and Esports
    Conclusion
    Discussion Questions

    Chapter 14. Esports Careers
    Roger Caramanica, Lisa Cosmas Hanson, Taylor Johnson, Michael Newhouse-Bailey, and Tobias Scholz
    Introduction
    Esports Job Descriptions and Résumés
    Careers in Esports
    Careers in Competition
    Careers in Streaming and Content Creation
    Careers in Event Production
    Planning and Control
    Careers in Esports Marketing
    Careers in Esports Health and Wellness
    Careers in Game Design and Development
    International Careers
    Conclusion
    Discussion Questions

    Afterword: Tobias Scholz

    About the Editor

    David P. Hedlund, PhD, is the chairperson of the division of sport management at St. John's University, where he is also a faculty expert and faculty leader on research and topics related to esports.

    Hedlund earned his PhD in sport management and a certificate in measurement and statistics from Florida State University. He has more than 20 years of domestic and international experience in sport, esports, coaching, business, education, and analytics. He has published more than 30 journal articles and book chapters on related topics. He is a research committee member for the International Esports Federation, an educational program assistant for the United States Esports Federation, and a member of the Esports Research Network.

    In recent years, Hedlund has also acted as a consultant for dozens of domestic and international high school, college, and professional esports teams as well as business and entrepreneurial ventures, including the World Cyber Games and the Global Esports Executive Summit.

    Gil Fried, JD, is a professor at the University of New Haven in Connecticut. He has taught sport law, sport finance, and sport facility management for more than 25 years and has written numerous articles, books, and book chapters on various sport management issues. He taught the first business-school-based esports class several years ago and has worked to expand the professionalism of the esports industry. Fried speaks throughout the United States on issues such as building and financing facilities and dealing with risk management concerns.

    Fried was a practicing attorney before becoming an academician. Before that, he was a collegiate coach, helped run major events, and was the vice president of marketing for a women’s professional basketball league. At one point in the early 1980s he sold video games (Donkey Kong, Pac-Man, Centipede, and more) to bars, restaurants, and other establishments.

    In addition to researching and writing about sport management, Fried enjoys playing badminton, collecting stamps, farming, being with his wife and kids, and traveling.

    R.C. Smith III, MAA, MSJ, is an assistant professor of sport management in the department of business and economics and the director of esports at Marietta College. Smith has over 12 years of work in higher education in various roles, including alumni relations, teaching, and collegiate athletics. He has earned two master’s degrees—one from Seton Hall University School of Law in intellectual property and one from University of the Incarnate Word in sport management—and he earned his bachelors in multimedia journalism from Florida Atlantic University. Smith’s areas of strength are event management, fan engagement, innovation, and revenue generation. Recently, Smith became a software trainer and consultant for sports teams and organizations in the areas of game management and fan engagement.

    Ancillaries

    All ancillaries are free to adopting instructors through HKPropel.

    Instructor guide. Includes a sample syllabus, chapter summaries, chapter objectives, solutions to end-of-chapter discussion questions, and suggested classroom activities.

    Test package. Contains a bank of 20 questions per chapter.

    Presentation package. Includes PowerPoint slides of text, artwork, and tables from the book that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed for distribution to students. Instructors can easily add, modify, and rearrange the order of the slides.

    Instructors also receive access to all student materials in HKPropel.