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Rationales for investing in elite sport and mega events
The case of elite sport investment is slightly different. Here, I consider the political rationale... Read More
Can pregnant athletes compete?
On June 26, 2014, Alysia Montaño, defending champion in the 800-meter event who had won... Read More
The racial spin in tennis
In her book So Much to Live For, Althea Gibson, the African American athlete credited... Read More
Women as consumers and fans
Women have more purchasing power than ever before. In fact, they now account for $7... Read More
The Nineteenth-Century Croquet Craze
In the nineteenth century, gender roles, cheating, and proper etiquette were greatly influenced by the... Read More
The rise of boxer Joe Louis
Louis’s well-documented whupping of Jim Crow provided a public outlet for diverse expressions of black... Read More
Ali's faith large influence on his legacy
The commitment Muhammed Ali had to his Muslim religion brought him strength and confidence that... Read More
Media overstates global appeal of the Super Bowl
The Super Bowl is regarded as one of the most watched sporting events in the... Read More