No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication.
The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).
The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism.
Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems.
Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research.
Additional updates and new features of the fourth edition include the following:
- The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform.
- The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality.
- New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students.
Note: A code for accessing HKPropel is included with all new print books.
AudiencePrimary textbook for upper-level undergraduate and graduate students studying sport communication, sports and media, sport communication and media relations, sport management, and sport journalism. Reference text for sport communication researchers, practitioners, and libraries.
Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities
Growth and Magnitude of the Sport Industry
Television Contracts and Growth in Sport Franchise Values
Segmentation of the Sport Industry
Role of Communication in the Sport Industry
Study of Sport Management
Study of Sport Communication
Preparing for a Career in Sport Communication
Chapter 2. Careers in Sport Communication
Careers in Management
Careers in Media
Careers in Support Services
Careers in Entertainment
Other Career Opportunities
Increasing Your Marketability Through Ancillary Activities
Your Keys to Entering the Field
Chapter 3. History and Growth of Sport Communication
Early Eras of Sport Journalism
Golden Age of Sport
Pioneering Visions: Pete Rozelle and Roone Arledge
Contemporary Sport Communication and Digital Sport Communication
Chapter 4. Sociological Aspects of Sport Communication
Race and Ethnicity
Mutual Influence of Sociocultural Issues and Sport Activism
Gender and Sport Media
Nationalism and Sport Media
Current Sociological Issues Affecting Sport Media
Part II. Examining the Strategic Sport Communication Model (SSCM)
Chapter 5. Sport Communication and the SSCM
Definition of Sport Communication
Theoretical Framework of Sport Communication
Elements of Sport Communication
Popular Theories in Sport Communication
Strategic Sport Communication Model
Chapter 6. Personal Sport Communication
Forms of Personal Communication in Sport
Interpersonal Sport Communication
Elements of the Interpersonal Sport Communication Process
Nonverbal Communication in Sport
Verbal Communication in Sport
Effective Interpersonal Sport Communication: Skill Development
Chapter 7. Organizational and Leadership Communication in Sport
Organizational Sport Communication
Three Organizational Features That Affect Communication
Forms of Communication in Sport Organizations
Leadership Communication in Sport
Chapter 8. Sport Mass Media: Convergence and Shifting Roles
Twenty-First-Century Media Convergence and Corporate Consolidation
Sport Publishing and Print Sport Communication
Newspaper Sport Coverage
Wire Services and Technological Advancements
Web and Social Sport Media
Electronic and Visual Communication
Chapter 9. Digital, Mobile, and Social Media in Sport
Digital Sport Media: Interactivity and the Internet
Internet Usage in Sport
Model for Online Sport Communication
Digital Sport Media Communication Channels
Chapter 10. Integrated Marketing Communication in Sport
Characteristics of the Sport Product
Use of Athlete Endorsers
Use of Data Analytics in IMC
Chapter 11. Public Relations and Crisis Communication in Sport
Historical Perspectives and Trends in Public Relations
Effective Public Relations
Digital Public Relations Tools
Communication During a Crisis
Chapter 12. Sport Communication Research
Practical Research in the Media Industry
Data, Data Visualization, Technology, and Social Media
Academic Research in Sport Communication
All ancillaries are free to adopting instructors through HKPropel.
Instructor guide. Includes a sample syllabus, chapter objectives, key terms, and review questions from the book with suggested solutions. Issues in Sport Communication sections for each chapter offer instruction prompts and tips for how to use the activity in class or as an assignment. The case study on crisis communication featured in chapter 11 of the text is also included in its entirety, along with suggested assignments.
Test package. Contains approximately 30 questions per chapter in true-false, fill-in-the-blank, essay and short-answer, and multiple-choice formats. The files may be downloaded for integration with a learning management system or printed for use as paper-based tests. Instructors may also create their own customized quizzes or tests from the test bank questions to assign to students directly through HKPropel. Multiple-choice and true-false questions are automatically graded, and instructors can review student scores in the platform.
Chapter quizzes. Contains ready-made quizzes (10 questions each) to assess student comprehension of the most important concepts in each chapter. Each quiz may be downloaded or assigned to students directly through HKPropel. The chapter assessments are automatically graded, and instructors can review student scores in the platform.
Presentation package. Features more than 300 PowerPoint slides of text, artwork, and tables from the book that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed to make handouts for students. Instructors can easily add, modify, and rearrange the order of the slides.
Instructors also receive access to all student materials in HKPropel. For Strategic Sport Communication, this includes key term flash cards, Issues in Sport Communication activities, and a case study on crisis communication with case study questions.