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Sport Communication Case Studies 2nd Edition PDF

Sport Communication Case Studies 2nd Edition PDF

$54.00 USD


Product Format
    This ebook is a compilation of articles from International Journal of Sport Communication. It has been specifically designed for students taking sport communication courses.


    Ebook for students taking sport communication courses.
    Section I. Case Studies Related to Personal and Organizational Communication in Sport

    Case Studies in Personal Communication in Sport
    Athlete-to-Athlete Verbal Aggression: A Case Study of Interpersonal Communication Among Elite Australian Footballers
    John H. Kerr and Pippa Grange

    “We Aren’t Looking at This as an Audition”: Exploring Interim Leadership in College Athletics
    Blair W. Browning and Jeffrey W. Kassing

    Coach Verbal Aggression: A Case Study Examining Effects on Athlete Motivation and Perceptions of Coach Credibility
    Joseph P. Mazer, Katie Barnes, Alexia Grevious, and Caroline Boger

    Journalists and Olympic Athletes: A Norwegian Case Study of an Ambivalent Relationship
    Elsa Kristiansen and Dag Vidar Hanstad

    A Hole in One (Hundred Forty Characters): A Case Study Examining PGA Tour Golfers’ Twitter Use During the Masters
    Kevin Hull

    Communication Practices and Social Tie Formation: A Case Study of Recreational Lifestyle Sports Cultures
    Veera Ehrlén

    Case Studies in Organizational Communication in Sport
    Gainline Africa: A Case Study of Sport-for-Development Organizations and the Role of Organizational Relationship Building Via Social Media
    Marion E. Hambrick and Per G. Svensson

    Understanding Organizational and Public Perspectives on Stadium Redevelopment Through Social Media: A Case Study of Georgia State University’s “New” Stadium
    Glynn M. McGehee, Armin A. Marquez, Beth A. Cianfrone, and Timothy Kellison

    Corporate Consolidation and Content-Management Systems in College Athletics Web Sites: A Case Study of
    Heather L. Dichter

    Professional Athletes’ Shrinking Privacy Boundaries: Fans, Information and Communication Technologies, and Athlete Monitoring
    Jimmy Sanderson

    World Wrestling Entertainment Responds to the Chris Benoit Tragedy: A Case Study
    Laura Richardson Walton and Kevin D. Williams

    A Case-Study Analysis of NCAA Division I Women’s Basketball Tournament Broadcasts: Educational or Commercial Activity?
    Richard M. Southall and Mark S. Nagel

    Fantasy Breakdown: A Case Study on Organizational Crisis Communication and Stakeholder Reaction During Mass Product Failure
    Brody J. Ruihley, Jason Simmons, Andrew C. Billings, and Rich Calabrese

    Section II. Case Studies Related to Mediated Communication in Sport

    Case Studies in Sport Mass Media
    Does Local News Side With Local Organizations? A Case Study of Boosterism and Dependence on Local and National Sources
    Eunyoung Kim and Wilson Lowrey

    Sports Journalists and England’s Barclays Premier League: A Case Study Examining Reporters’ Takes on Modern Football
    Danielle S. Coombs and Anne Osborne

    Attitudes of Sport Print Journalists About Developing Electronic Media Skills: A Case Study of Two Major Newspapers
    John P. McGuire and Ray Murray

    “Allez Wiggo”: A Case Study on the Reactions of the British Print Media to Bradley Wiggins’s Victory in the Tour de France
    Gerald Griggs, Tom Gibbons, Tony Rees, and Mark Groves

    The Impact of Global Sport on Local Media: A Case Study of Korean Newspaper Coverage of Women’s Golf
    Sang Keon Yoo

    ImageBreak Point: A Case Study of How Globalization and Technology Led to New Tennis Media Gatekeepers in the United States
    Daniel A. Gruber

    Disabling Prejudice: A Case Study of Images of Paralympic Athletes and Attitudes Toward People With Disabilities
    David Welch Suggs, Jr., and Jason Lee Guthrie

    Case Studies in Emerging and Social Media in Sport
    “I Love Twitter”: A Case Study Exploring Local Sports Broadcasters’ Impressions of Twitter
    Kevin Hull

    Education on the Digital Terrain: A Case Study Exploring College Athletes’ Perceptions of Social-Media Training
    Jimmy Sanderson, Blair Browning, and Annelie Schmittel

    #Fight4UNCWSwimandDive: A Case Study of How College Athletes Used Twitter to Help Save Their Teams
    Kevin Hull

    Characteristics of Users of a Mixed-Martial-Arts Blog: A Case Study of Demographics and Usage Trends
    Evan L. Frederick, Galen E. Clavio, Lauren M. Burch, and Matthew H. Zimmerman

    Covering the Scandal in 140 Characters: A Case Study of Twitter’s Role in Coverage of the Penn State Saga
    Jimmy Sanderson and Marion E. Hambrick

    Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study
    Jeffrey W. Kassing and Jimmy Sanderson

    Section III. Case Studies Related to Sport Communication Services and Support

    Case Studies in Integrated Marketing Communication
    Communicating Brand Identity on Social Media: A Case Study of the Use of Instagram and Twitter for Collegiate Athletic Branding
    Brandi Watkins and Jason W. Lee

    The Impact of Gamer Motives, Consumption, and In-Game Advertising Effectiveness: A Case Study of Football Sport Video Games
    Beth A. Cianfrone and James J. Zhang

    Winning With Apps: A Case Study of the Current Branding Strategies Employed on Professional Sport Teams’ Mobile Apps
    Brandi Watkins and Regina Lewis

    Does Advertising Mitigate the Negative Effects of Losing on Satisfaction and Conative Aspects of Sport Attendance? A Case Study in Intercollegiate Athletics
    Galen T. Trail, Hyungil Kwon, and Dean F. Anderson

    Use of an Organizational Weblog in Relationship Building: The Case of a Major League Baseball Team
    Stephen W. Dittmore, G. Clayton Stoldt, and T. Christopher Greenwell

    Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel
    Douglas M. Carroll

    Case Studies in Public Relations and Crisis Communication
    Scandal in College Basketball: A Case Study of Image Repair via Facebook
    Evan Frederick and Ann Pegoraro

    Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments
    Makayla Hipke and Frauke Hachtmann

    Revisiting Image-Restoration Strategies: An Integrated Case Study of Three Athlete Sex Scandals in Sports News
    Juan Meng and Po-Lin Pan

    The Lack of Risk Communication at an Elite Sports Event: A Case Study of the FINA 10 K Marathon Swimming World Cup
    John J. Miller and John T. Wendt

    Publishing for Paydirt: A Case Study of an Athletic Department Writer
    Molly Yanity

    Running a Social-Media Newsroom: A Case Study of the Cincinnati Flying Pig Marathon
    Linda J. Schoenstedt and Jackie Reau

    Dodging DeflateGate: A Case Study of Equivocation and Strategic Ambiguity in a Crisis
    David E. Clementson

    Case Studies in Sport Communication Research
    Labor’s Denial: A Case Study of How Labor Used the Media and Public Relations to Block the First NBA–ABA Merger Attempt
    William B. Anderson

    Media Industries and Sport Scandals: Deadspin, Sports Illustrated, ESPN, and the Manti Te’o Hoax
    Benjamin Burroughs and Travis Vogan

    Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches
    Jonathan A. Jensen, Shaina M. Ervin, and Stephen W. Dittmore

    Gender and Predictors of Multiplatform Media Uses: A Case Study of the Super Bowl
    Roger Cooper and Tang Tang

    A Case Study on Message-Board and Media Framing of Gay Male Athletes on a Politically Liberal Web Site
    Edward M. Kian

    A Hit on American Football: A Case Study of Bottom-up Framing Through Op-Ed Readers’ Comments
    Travis R. Bell and Jimmy Sanderson
    Paul M. Pedersen, PhD, is a professor of sport management and the director of the sport management program in the School of Public Health at Indiana University at Bloomington (IU). He has worked as a sports writer, sport management consultant, and sport business columnist. Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication, and the activities and practices of various sport organization personnel.

    A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published eight books (including Handbook of Sport Communication, Research Methods and Design in Sport Management, and Strategic Sport Communication) and over 95 articles in peer-reviewed outlets such as the Journal of Sport Management, European Sport Management Quarterly, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, Sociology of Sport Journal, International Review for the Sociology of Sport, and Journal of Sports Economics. He has also been a part of more than 100 refereed presentations at professional conferences and more than 50 invited presentations, including invited addresses in China, Denmark, Hungary, Norway, and South Korea. He has been interviewed and quoted in publications as diverse as the New York Times and China Daily.

    Founder and editor in chief of the International Journal of Sport Communication, he serves on the editorial board of 10 journals. A 2011 inductee into the Golden Eagle Hall of Fame (East High School in Pueblo, Colorado), Pedersen lives in Bloomington, Indiana, with his wife, Jennifer, and their two youngest children, Brock and Carlie. Their two oldest children also live in Bloomington and attend IU: Zack is an undergraduate student, and Hallie is a graduate student.