Sports Broadcasting With HKPropel Access

With the thrill of the game and the excitement of documenting captivating moments for sports history, sports broadcasting is one of the most desired jobs among sports and journalism professionals. Designed to provide students with the skills to be successful in their careers, Sports Broadcasting With HKPropel Access is a comprehensive look at the field, with coverage of all aspects of the job that an entry-level sports broadcaster will need to know about.

The text begins with the history and background of the sports broadcasting industry. Students will next learn about modern topics that are critical in the business today, with an overview of the various outlets, including television, radio, streaming, and podcasting. They will then dive into lessons on the skills every sportscaster needs for success, including conducting in-person and remote interviews of coaches and players, writing for broadcast versus writing for other channels such as web and mobile devices, shooting games or events, producing a sportscast, and editing video for broadcast.

The career demands of both television and radio broadcasting are explored, and the increasing popularity of podcasting and streaming is examined. Students will journey through the steps involved in preparing for a live sports production, including play-by-play for radio and television, color commentary, and sideline reporting. A look into the different types of social media and their impact on sports broadcasting is followed by tips and advice on creating an effective social media presence and best practices for using social media as a sports broadcaster. The final chapters prepare students to pursue a career in sports broadcasting—offering practical advice on preparing resumes, portfolios, and job searching—and discuss issues and ethics relevant to modern-day sports broadcasting.

Throughout the text, Major Moments sidebars discuss defining moments in the history of sports broadcasting and their impact on the field today, while Pro Advice sidebars feature interviews with sports broadcasting professionals and offer career tips and practical advice.

Related online learning aids and activities delivered through HKPropel further the learning experience. These include key term flash cards and downloadable worksheets. Video lessons and audio clips demonstrate skills covered in the text, such as setting up for an interview, capturing footage with a cell phone camera, and preparing for a broadcast. Student activities related to the video can be assigned and tracked by instructors through HKPropel, while writing prompts and a video editing assignment provide valuable hands-on experience in tasks students will need to be successful in their careers.

With Sports Broadcasting, students will gain the knowledge and practical skills they need to be a well-rounded broadcaster in any segment of the field.

Note: A code for accessing HKPropel is included with all new print books.

Audience

Undergraduate level textbook for courses on sports media or sports broadcasting.

Chapter 1. History of Sports Broadcasting
The Beginnings of Sports Broadcasting on Radio
Early Days of Sports Broadcasting on Television
Impact of Cable Television
The Internet
Summary

Chapter 2. Business of Sports Broadcasting
Ratings
Why Live Sports?
Rights Deals
The Olympics
Cable Fees
Cord Cutting
Summary

Chapter 3. Types of Sports Broadcasting
National Television
Local Television
Sports Talk Radio
Podcasting
Internet Streaming
Team Media
Live Sports Production
Summary

Chapter 4. Interviewing
Types of Interviews
Conducting the Interview
Shooting the Interview for Television
Interview Access
Summary

Chapter 5. Writing for Broadcast
Types of Stories
Broadcast Writing Style
Using Sound Bites
Writing Different Types of Scripts
Script Formatting
Example of Scripts
Summary

Chapter 6. Writing for the Web and Mobile Devices
Increased Importance of the Web
Writing the Story
Writing for Online
Writing Style for the Web and Mobile Devices
Associated Press Style
Rewriting a Story from Broadcast to Print
Summary

Chapter 7. Shooting Games and Events
Types of Shooting
Shooting Highlights
Shooting Events
Shooting Strategies
Types of Shots
It’s Time to Shoot!
Broadcasting Full Games
Summary

Chapter 8. Television Broadcasting
Local or National?
Producing a Sportscast
Editing Video
Anchoring the Sportscast
A Day in the Life of a Local Sportscaster
Summary

Chapter 9. Radio Broadcasting and Podcasting
Radio Stories
Sports Talk Radio
Podcasting
Summary

Chapter 10. Live Sports Production
Play-by-Play
Before the Game Starts
During the Game
Radio Versus Television Play-by-Play
Role of the Color Commentator
Role of the Sideline Reporter
Homer or Impartial?
Behind-the-Scenes Jobs of Live Sports Production
Summary

Chapter 11. Social Media
Blogs (The Old Social Media)
Types of Social Media
Social Media Lingo
Impact of Social Media on Sports Broadcasting
Setting Up a Social Media Account
Proper Use of Social Media
Social Media Policies
Social Media in Action
A Week of @CollegeGameDay
Athletes and Social Media
Summary

Chapter 12. Careers in Sports Broadcasting
Be Realistic
Getting Relevant Experience
Networking
The Written Resume
The Resume Reel
The Online Portfolio
Social Media
The Job Search
Summary

Chapter 13. Issues and Ethics in Sports Broadcasting
Coverage of Race, Gender, and Sexuality
Women in Sports Broadcasting
Racial Minorities in Sports Broadcasting
Stick to Sports
Ethics in Sports Broadcasting
Summary

Kevin Hull, PhD, is an associate professor of journalism and the lead instructor of the sports media initiative at the University of South Carolina. Before entering academia, Hull was a television sports broadcaster for an NBC affiliate in North Carolina for about seven years. In this role, he anchored and reported on local sports while also serving as photographer, editor, and producer for his own stories. His work has sent him to the Super Bowl, NCAA Tournaments, and many additional amateur and professional sporting events. Hull won several statewide awards for Best Sports Feature from the Radio and Television News Directors Association of the Carolinas, and his department’s sportscasts were the most watched in the market.

As a researcher, Hull focuses primarily on local sports broadcasters throughout the United States. He has studied the challenges new sports broadcasters face, the issues surrounding race and gender in the profession, and how universities are preparing students to enter the field of sportscasting. His published studies have discussed sports media education, how sportscasters are using social media, and sports media internships.

Distance and virtual interviewing
How to start a podcast
Resume reels for broadcast
Tips for writing for broadcast

All ancillaries are free to adopting instructors through HKPropel.

Instructor guide. Includes an introduction, a sample syllabus, and suggestions on how to use the student activities in HKPropel. Solutions for the assignments and answers to the review questions in the book are provided, and writing and editing prompts will help the instructor test students on the materials taught in the book.

Instructors also receive access to all student materials in HKPropel. For Sports Broadcasting, this includes key term flash cards, downloadable worksheets, video lessons, and audio clips that demonstrate the practical skills covered in the text. Accompanying student activities can be assigned and tracked by instructors. A video editing assignment featuring raw footage from a college softball game provides a hands-on opportunity for students to practice editing skills.