The text begins with an introduction to the world of analytics, exploring the social, economic, and business foundations that form the history of data analytics. Different strategies used to make data-driven decisions are discussed to demonstrate the importance of analytics in a modern sport context. The text explains terms and methods that are typical in sport analytics, bridging the gap between sport managers and sport analysts to help them understand the perceptions and needs of one another.
The text’s focus on quantitative statistical analysis—with its exploration of modeling, predictive analytics, and forecasting—helps students learn how to analyze data and make use of it. Students will then learn to turn data into visual representations such as cluster diagrams to reveal clear results. With practical exercises that utilize five included datasets and are heavily support by related video tutorials delivered through HKPropel, even those without programming experience will learn how to program and transform complex statistical data into easy-to-understand visuals.
Case studies exploring real-world scenarios—including player position analysis in women's professional basketball, esport player popularity and market analysis, and prospective player evaluation for the NFL draft—examine managerial implications to help develop understanding of what questions to ask, how to interpret data, and how to use data to make informed decisions. Finally, an in-depth look at how cutting-edge analytics mechanisms were used to analyze over one million tweets associated with the NBA over an entire season will illustrate how to successfully work with large amounts of data to achieve results.
Concepts throughout the book are made easy to understand through exercises, datasets, and video lectures on key topics, all accessible through HKPropel. These tools combine to provide valuable experience and practical understanding. Interview With a Professional sidebars offer additional real-world glimpses into the use of analytics by practitioners in sport business.
Applied Sport Business Analytics will provide a broader and deeper knowledge of the use of sport analytics for aspiring sport managers, data analysts, and practitioners alike. It will prepare them to translate metrics in a useful way that allows them to make data-informed and data-driven decisions to achieve desired outcomes in their organization.
Note: A code for accessing HKPropel is included with this ebook.
AudienceText for upper-level undergraduate courses in sport management and sport business; reference for academic libraries and researchers in sport management and sport business analytics.
A Brief History of Analytics in Sport
Evolution of Sport Analytics and the MIT Sloan Sports Analytics Conference
Data and Decision-Making
Systems and Analytics
Emerging Applications of Sport Analytics
Chapter 2. Working With Quantitative Data in R
Isolating Variables With Brackets, c(), and Operators
Chapter 3. Plotting Data in R
Base Plotting Structures in R
Setting and Mapping Plot Elements
Plotting Data With ggplot2()
Chapter 4. Data-Driven Decision-Making
Machine Learning Analysis: WNBA Players’ Positions Analytics Application
Esport Analytics Application
European Football Analytics Application
NFL Player Evaluations Analytics Application
Comparative Analysis of Male and Female Prize Monies and Salaries Analytics Application
Chapter 5. Natural Language Processing and Text Mining
Language as Object Classes and Strings
Basic Text Processing Workflow
Identify Text Sources, Preprocessing, and Feature Extraction
Insight and Recommendations
Data and decision-making
Framework for a natural language processing analysis
Club logo recognitionClub logo recognition and video game usageClub logo recognition and video game usage continuedClub logo recognition continued
All ancillaries are free to adopting instructors through HKPropel.
Instructor guide. Includes datasets (in .csv file format), answer guides for online exercises and assessments, and a link to video tutorials maintained by author Chris Atwater.
Chapter quizzes. Contains ready-made quizzes (10 questions each) to assess student comprehension of the most important concepts in each chapter. Each quiz may be downloaded or assigned to students directly through HKPropel. The chapter assessments are automatically graded, and instructors can review student scores in the platform.
Instructors also receive access to all student materials in HKPropel. For Applied Sport Business Analytics, this includes a key term activity, links to 36 videos maintained by author Chris Atwater, and five datasets with accompanying exercises and assignments.