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Language of Coaching, The

Language of Coaching, The

$39.95 USD

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    Try to recall the best coach you’ve ever had. Consider what differentiated them from other coaches; what made them so effective? Was it their knowledge and programming, or did it come down to the way they communicated with you and the way they made you feel? While the former are critical, it is a coach’s words that set them apart from the rest.

    The Language of Coaching focuses on the impact that communication has on an individual’s ability to learn and  perform a movement. Written by performance coach Nick Winkelman, the book examines how instruction, feedback, and cueing can significantly affect training outcomes. Grounded in motor learning and the science of attentional focus, Winkelman takes you on a journey, guiding you through practical coaching frameworks that will help you adapt your language to the learning needs of those you support.

    Packed with stunning visuals, the book provides over 25 movement sequences that outline different types of coaching cues, including a visual depiction of unique analogies, such as a sprinter taking off like a jet or an athlete loading into a jump like a spring. The book is filled with a comprehensive collection of cueing frameworks that guide you through the process of creating your own cues for any movement you want to teach. You will also learn how to engage in more productive conversation with your athletes through sample dialogue that uses the book’s cueing philosophy.

    Whether you are new to coaching or a seasoned veteran, The Language of Coaching will help you grow as a communicator and learn how to coach the person with the same precision as you do the program.

    CE exam available! For certified professionals, a companion continuing education exam can be completed after reading this book. The Language of Coaching Online CE Exam may be purchased separately or as part of The Language of Coaching With CE Exam package, which includes both the book and the exam.


    Sport coaches, strength and conditioning professionals, and personal trainers; also a reference for physical therapists, athletic trainers, physical educators and serious athletes.

    Table of Contents

    Part I. Learn

    Chapter 1. Learn This
    Learning: A Primer
    Motor Learning: The Profile
    Motor Learning: The Process
    Motor Learning: The Distinction

    Chapter 2. Pay Attention
    Attention: A Primer
    The Movie Theater of the Mind: Attention at Work
    The Mind Part 1: Out of Focus
    The Mind Part 2: Coming Into Focus
    The Mind Part 3: In Focus

    Chapter 3. Remember When
    Memory: A Primer
    What’s in a Memory?
    Part 1: Working Memory
    Part 2: Long-Term Memory
    Part 3: Making Memories

    Part II. Coach

    Chapter 4. Finding Focus
    Cueing: A Primer
    Part 1: A Cue Is Born
    Part 2: The Dark Side of the Cue
    Part 3: You Gotta Be Choking Me

    Chapter 5. Cue It Up
    Constructing Cues: A Primer
    Part 1: Cueing in 3D
    Part 2: Cue-Tips
    Part 3: Clarifying Internal Cues

    Chapter 6. Going Analog
    Analogies: A Primer
    Part 1: Mental Maps
    Part 2: Similarity
    Part 3: Familiarity

    Part III. Cue

    Chapter 7. The Road Map
    Habits: A Primer
    The Habit Instinct
    A Habit of Cueing
    Habit Upgrade: A Three-Step Process
    Fishing for Cues

    Chapter 8. Strong Cueing
    Upper-Body Push/Horizontal/Two-Arm Dumbbell Bench Press
    Upper-Body Push/Vertical/Two-Arm Dumbbell Shoulder Press
    Upper-Body Pull/Horizontal/One-Arm One-Leg Dumbbell Row
    Upper-Body Pull/Vertical/Pull-Up
    Lower-Body Push/Two-Leg Front Squat
    Lower-Body Push/One-Leg Squat to Bench
    Lower-Body Push/Rear Foot Elevated Split Squat
    Lower-Body Pull/Two-Leg Romanian Deadlift
    Lower-Body Pull/One-Leg Romanian Deadlift

    Chapter 9. Powerful Cueing
    Countermovement/Vertical Jump
    Countermovement/Horizontal Jump
    Countermovement/Vertical Hop
    Countermovement/Lateral Bound
    Noncountermovement/Squat to Throw
    Noncountermovement/Vertical Toss
    Noncountermovement/Chest Pass
    Noncountermovement/Rotational Throw

    Chapter 10. Fast Cueing
    Linear Speed/Three-Point Start
    Linear Speed/Acceleration
    Linear Speed/Absolute Speed
    Multidirectional Speed/45-Degree Cut
    Multidirectional Speed/Side-Step Cut
    Multidirectional Speed/180-Degree Cut
    Multidirectional Speed/Crossover to Sprint
    Multidirectional Speed/Crossover Run
    Multidirectional Speed/Drop Step to Sprint
    Multidirectional Speed/Backpedal

    About the Author

    Nick Winkelman, PhD, is the head of athletic performance and science for the Irish Rugby Football Union. His primary role is to oversee the delivery and development of strength and conditioning and sports science across all national and provincial teams. Prior to working for Irish Rugby, Winkelman was the director of education and training systems for EXOS, where he directed the development and execution of all educational initiatives. As a performance coach, he oversaw the speed component of the EXOS NFL Combine Development Program, and he has supported a variety of athletes across professional and elite level sport.

    Winkelman completed his doctorate through Rocky Mountain University of Health Professions with a dissertation focus on motor skill learning and sprinting. He is a recognized speaker and consultant on human performance and coaching science. He has written numerous book chapters and peer-reviewed papers focusing on the intersection between coaching language and athlete learning.


    “It would take you an entire career of coaching to pick up, just by chance, some of the competencies he outlines—and even then, you’d come up short. Nick’s work will fast-track coaches to effective communication—and, in turn, outstanding results—for their athletes and clients. I wish I’d had this book 20 years ago!”
    —Eric Cressey, CSCS, President and Cofounder of Cressey Sports Performance

    “Nick is one of the bright young minds in our field. The Language of Coaching continues Nick’s excellent progression from coach, to speaker, and now to writer."
    —Michael Boyle, Owner of Mike Boyle Strength and Conditioning

    "Nick Winkelman is what I like to call a ‘coach’s coach.’ He is one of the few people I lean on for advice in our industry. He’s my go-to resource. I will be gifting The Language of Coaching to dozens of coaches and athletes."
    —Don Saladino, Celebrity Trainer, Health and Performance Specialist, and Founder and Owner of Drive Health Clubs

    "Nick Winkelman takes the science of coaching to another level with this book and delivers effective real-world strategies to improve not only communication but also the ultimate goal—client results. The Language of Coaching is a masterpiece. It's already mandatory reading for all my coaches."
    —Alwyn Cosgrove, Fitness Coach and Owner of Results Fitness

    “Nick Winkelman’s passion, wisdom, and knowledge have helped to turn the science of motor learning into a digestible, applicable framework. His book, The Language of Coaching, will serve as an invaluable tool for driving results with athletes and clients.”
    —Alex Zimmerman, Senior Director of the Tier X Program at Equinox

    "Nick Winkelman helped me gain an edge on the combine and take full advantage of my training. His book, The Language of Coaching, will help other athletes do the same."
    —Dontari Poe, Defensive Tackle for the Carolina Panthers

    The Language of Coaching is a groundbreaking and meticulously researched book that delivers practical and user-friendly ways for a coach to connect for results. This book should be on every coach’s shelf.”
    —Martin Rooney, Founder of Training for Warriors; Coach to Hundreds of NFL, UFC, NBA, WNBA, MLB, and Olympic Athletes; and Author of Coach to Coach

    "Nick Winkelman helped improve my mind-set and introduced me to a new way of performing at the highest level. With The Language of Coaching, he will do the same for you.”
    —Prince Kelechi Amukamara, Cornerback for the Chicago Bears

    "Using a logical, evidence-guided approach, Nick essentially obliterates the communication barrier between coaches and athletes. If your job description includes conveying ideas with the intention of improving the physical capabilities of others, read The Language of Coaching.”
    —Andreo Spina, BKin, DC, FRCCSS(C), Sports Specialist Chiropractor, Movement and Mobility Coach, and CEO of Functional Anatomy Seminars

    "Drawing on Winkelman’s vast personal experience with high-level athletes, The Language of Coaching unpacks the flaws in our assumptions, examining how apparently small changes in what we say and how we say it can result in more durable learning for the athletes we teach. It will surely prove to be a significant and enduring contribution to the literature of coaching.”
    —Doug Lemov, Author of Teach Like a Champion, Teach Like a Champion 2.0, and Practice Perfect

    “In The Language of Coaching, Nick has offered an important contribution to the coaching world. A combination of a comprehensive scientific text and a practical operator’s manual, this is a must-read for all coaches.”
    —Stuart McMillan, CEO of Altis and Sprint Coach

    “I was privileged to spend an intense period learning from Nick in a formal workshop setting. These sessions were Olympic-coach-level workshops and presentations. I can honestly say that the guidance on cueing was evidence based, highly practical, and immediately applicable. Nick’s knowledge, manner, and communication skills make available a level of athlete performance enhancement that is off the charts. His work and process are highly recommended across a broad spectrum of sports; his methods will make you a better coach—period!”
    —Bobby McGee, Olympic Coach (With Medals in the Atlanta, London, and Rio Olympics), Team Leader and High-Performance Support Staff

    “As a coach of athletes who are blind, I am constantly looking for better ways to describe actions and motion without needing a visual reference. After working with Nick, I have the perfect set of verbal cueing skills to best teach my team!”
    —Jake Czechowski, Head Coach of the USA Women’s National Goalball Team

    "Nick's guidance on cueing gave me the most effective coaching technique I have ever practiced. It has taught our coaching staff how to prevent manufacturing complexity and has given our athletes laser focus on what truly matters in performing at the highest level."
    —Mike Kohn, USA Bobsled Head Coach

    “Nick’s work is a valuable component of our national team coach course, providing unique and practical insight on communicating with athletes to elicit better performance. His practical approach and methods help enhance coach–athlete understanding in a strategic, logical way. Coaches who have gone through his training as part of our course have seen significant results right away. Nick’s work is a valuable tool that can be applied across a variety of levels and sports.”
    —Christine Bolger, Coaching Education Department of the United States Olympic and Paralympic Committee

    "The very practical tactics I learned from Nick (at a USOC National Team Coach Seminar) helped immediately with my pair figure skating athletes. My improved understanding of cueing and the use of purposeful and targeted analogies guided faster skill acquisition, specifically with triple twists."
    —Bobby Martin, U.S. Figure Skating Coach

    “Nick has unlocked the superpower shared by highly effective coaches around the world. Great coaching is directly correlated to precise and purposeful communication. Cleaning up communication is as critical as correcting compensatory movement patterns. Nick has relentlessly worked through the research and has the practical knowledge that comes only from thousands of coaching sessions. The Language of Coaching will make you and our field better.”
    —Mark Verstegen, Founder and President of EXOS

    “Knowing your stuff is only part of the coach’s task: The more important part is transmitting that knowledge. That takes not only advanced speaking skills—mastering both what to say and how to say it—but also conscious listening, because listening is the doorway to understanding, and understanding is the access to effective relationships, not to mention motivation. Nick’s excellent book is long overdue, focusing as it does on communication, the most critical and long-overlooked aspect of performance coaching.”
    —Julian Treasure, Five-Time TED Speaker and Author of the Award-Winning Book How to Be Heard

    “The longer I’m in the ‘movement game,’ from rehabilitation to performance, the more I appreciate it when equal value is placed on information, experience, and reflection. In The Language of Coaching, Nick guides us to not overvalue one aspect and undervalue the others.”
    —Gray Cook, MSPT, OCS, CSCS, Cofounder of Functional Movement Systems and Author of Movement

    Customer Reviews

    Based on 5 reviews

    Language of Coaching, The

    Excellent source for coaches, teachers, therapists

    This is a well researched book told in the form of a story. A must have for coaches.


    Must read for anyone working in movement sciences

    Language of Coaching

    The book is easy reading, and full of wonderful ideas and tips. Knowledge of this information would have been quite helpful when I was beginning to Coach.

    Coaching Cues

    I can not wait to put this information to work, it is a great book! I may create a cheat sheet to take with me to practice.