Business Strategies for Personal Trainers Online CE Course – Human Kinetics
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Online Course

Business Strategies for Personal Trainers Online CE Course

Included in your annual subscription to CE OnDemand.
Subscribe at HK OnDemand

ISBN: 9781718252011

This course consists of the following:

  • Business Strategies for Personal Trainers video presentation
  • Slide deck
  • Practice exam
  • Online continuing education exam

Business Strategies for Personal Trainers provides a blueprint for developing your business skills and refining your sales abilities so you can strengthen and expand your fitness business. You’ll get actionable steps to help you clearly position yourself and your brand in the fitness industry, identify who you serve, determine precisely what you offer, and understand potential avenues to scale and grow your business. Starting with your why and your coaching style, you’ll next develop buyer personas and determine your ideal client. You’ll learn how to align yourself and your offerings with where you want to grow, get key learnings on how to determine pricing and create sustainable income streams, and make smarter decisions that drive long-term success in your fitness career.

Learning Objectives

  • Illustrate buyer personas to define target audiences and ideal client profiles.
  • Evaluate key business variables, including location, delivery methods, and service offerings.
  • Explain methods for creating scalable content and revenue-generating offerings.
  • Design a foundational marketing and client experience strategy to attract, engage, and retain target clients.

Audience

Certified personal trainers, strength and conditioning coaches, and small-group fitness instructors.

Steven A. Trotter, MS, is a global well-being consultant, educator, and coauthor of Fitness Facility Management. He leads Globetrotter Wellness Solutions, helping fitness professionals grow their careers, elevate the client experience, and build thriving businesses. With over 20 years of industry experience and credentials, including ACSM Certified Exercise Physiologist and all four NCCA-accredited certifications offered by the American Council on Exercise (ACE), Trotter delivers real-world expertise and practical strategies in every course he teaches.

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