Athletic Administration for College, High School, Youth, and Club Sport 2nd Edition epub

Unlike most athletic administration texts that focus primarily on college athletics or a single segment of the sport industry, Athletic Administration for College, High School, Youth, and Club Sport, Second Edition, provides a comprehensive exploration of the principles, practices, and challenges of athletic administration across four major sport settings: collegiate athletics, interscholastic athletics, youth sport organizations, and club sport programs. The text examines the broad range of responsibilities athletic administrators face—including strategic planning, facility and event management, marketing and branding, fundraising, technology integration, and more—helping students build the knowledge and skills needed to pursue careers across the sport industry.

This edition has been substantially reorganized and updated to reflect the rapid transformation of athletic administration across all levels of amateur sport. New and expanded coverage of prominent industry topics—including name, image, and likeness (NIL), conference realignment, transfer portal impact, athlete mental health, social media, AI-supported operations, and modern fundraising models—helps students understand the evolving complexities of athletic administration and develop a more strategic approach to leadership and decision-making.

Throughout the text, students will find current research, updated industry data, case studies, and new practitioner perspectives through expanded “Feedback From the Field” features and interviews. Real-world “Athletic Administrator Insights” prompt students to apply key concepts while gaining an understanding of the day-to-day responsibilities, challenges, and decisions administrators face. The text also places a strong emphasis on career preparation, with additional coverage of emerging career opportunities, employer-desired competencies, and the operational differences among college, high school, youth, and club sport organizations.

Online learning aids include flashcards and practice quizzes that reinforce comprehension of key terms. Students can also engage with Managerial Applications case studies and Decision-Making Challenges, which place them in realistic roles and scenarios, allowing them to apply critical thinking and decision-making skills and evaluate the outcomes of their choices.

By combining foundational management concepts with setting-specific applications, Athletic Administration for College, High School, Youth, and Club Sport, Second Edition, prepares students to understand how athletic programs operate within increasingly complex organizational environments and equips them with the knowledge and skills to succeed in a wide range of athletic administration careers and settings.

Note: A URL to access the online materials is included in this ebook.

Audience

Undergraduate students in sport management, athletic administration, or coach education programs; professional reference for current and aspiring practitioners working in amateur sport organizations. 

Chapter 1. Role of Athletic Administrators
Contemporary Landscape of Athletic Administration
Athletic Settings
Organization and Administration of Sport Programming
Organizational Structures
Administrative and Support Functions in Athletics

Chapter 2. Managerial Aspects of Athletic Administration
Leadership 
Leadership Styles
Managerial Theories
Traits of Effective Leaders
Leading With Purpose
Leading the Athlete (or Student-Athlete) Experience
Managerial Functions of the Athletic Administrator
Troubleshooting in Athletic Administration

Chapter 3. Scheduling and Contest Management
Scheduling
Agreements and Contracts
Budgeting
Homecoming Weekend and Special Events
Off-Season Events
Officiating

Chapter 4. Athletic Facility Management
Availability of Athletic Facilities
Competencies of Sport Facility Managers
College Athletics Facility Management
High School Facility Management
Youth and Club Sport Facility Management
Field and Indoor Space Permits
Intramural and Recreational Sport Facilities
Sustainability
Maintenance of Athletic Facilities
Event Management

Chapter 5. Sport Marketing, Branding, and Communications
Sport Marketing
Marketing Mix
Branding
Market Research
Communication and Athletic Administration

Chapter 6. Athletic Fundraising and Revenue Development
Budgeting
Fundraising
Sponsorships
Revenue Sharing

Chapter 7. Risk Management
Emergency Action Plans
Role of Staff in Risk Management
Concussion Education
Medical Provisions

Chapter 8. Staff Management
Hiring Process
Workplace Integration
Job Satisfaction
Staff Retention
Employee–Employer Expectations

Chapter 9. Strategic Planning
Situational Analysis
SWOT Analysis
Vision Statements and Mission Statements
Core Values
Goal Setting
Objectives
Implementation
Review and Evaluation of Progress

Chapter 10. Title IX and Gender Equity
Title IX
Compliance With Title IX
Significant Lawsuits and Legislation Affecting Title IX
Title IX Coordinator
Athletic Positions and Title IX
Gender Equity
Transgender Athletes

Chapter 11. Evaluation Tools
Performance Appraisals
Collection of Job Performance Information
Evaluation Tools

Chapter 12. Technology in Athletic Administration
Social Media
Technology and Recruitment of Athletes
Sport Management Platforms
Athletic Scheduling and Facilities
Sport Officiating Technology Tools

Chapter 13. Career Preparation and Career Readiness
Career Preparation
Experiential Opportunities
Job Seeking
Professional Associations
Graduate Degrees
Emergent Careers Within Athletic Administration
 

Dina Gentile, EdD, is a distinguished professor of sport management and esports management at Endicott College at Beverly, Massachusetts, teaching at both the undergraduate and graduate levels. Prior to joining the faculty, Gentile held various positions in athletic administration at the college and coached the women’s soccer team. 

She has organized soccer camps, clinics, and coach education programming for more than 30 years and served as director of coaching for town and club programs. She has also served as president of a nationally recognized league, executive board member for a Y entity encompassing multiple facilities, and an administrator and coach for nationally recognized clubs. 

Gentile presents nationally and internationally, with her research spanning numerous topics including sport management accreditation, technology in sport management, athletic administration, volunteerism, and coaching.

All ancillaries are free to adopting instructors through HKPropel.

Instructor guide. Includes a syllabus with course objectives, instructor information, a tentative course schedule, and a grading scale. For each chapter, an instructional overview, objectives, key terms, instructor notes and recommended responses for activities, a list of potential interviewees for students and instructors to connect with, and chapter activities and discussion questions.

Test package. Contains a bank of over 390 questions in true-false, fill-in-the-blank, essay and short-answer, multiple response, and multiple-choice formats. The files may be downloaded for integration with a learning management system or printed as paper-based tests. 

Chapter quizzes. Contains ready-made quizzes (10 questions each) to assess student comprehension of the most important concepts in each chapter. Each quiz may be downloaded or assigned to students directly through HKPropel. The chapter assessments are automatically graded, and student scores can be reviewed by instructors in the platform.

Presentation package. Features more than 330 PowerPoint slides that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed to make handouts for students. Instructors can easily add, modify, and rearrange the order of the slides.