Your Yoga Business
Tools and Techniques for Success
Author: Ava N. Taylor
In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment.
Learn what works—and what doesn’t—and apply the insights to your own business and philosophy. You’ll find “homework activities” in each chapter, supplemented with more than 45 downloadable and customizable business forms available online, to guide you through the process of
- reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity;
- defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise;
- building a business plan by clarifying your dreams and setting your goals;
- refining your message by mastering consistent and courageous marketing;
- implementing your plan by creating connections and identifying strategies; and
- getting it done by knowing how to be the boss you need to be.
Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
Note: A code for accessing HKPropel is included with all print books.
AudienceYoga teachers, yoga teacher trainers, and yoga business owners.
Chapter 1. Envision Your Dreams
Chapter 2. Tell Your Story
Chapter 3. Craft Your Visual Identity
Part II. Define Your Goods and Services
Chapter 4. Explore Business Types
Chapter 5. One-to-One and Group Sessions
Chapter 6. Workshops, Trainings, Immersions, and Retreats
Chapter 7. Virtual Offerings
Chapter 8. Menu of Services
Chapter 9. Products and Merchandise
Part III. Build Your Business Plan
Chapter 10. Assess Your Existing Business
Chapter 11. Set Goals
Chapter 12. Connect Your Content
Part IV. Refine Your Message
Chapter 13. Grassroots Marketing
Chapter 14. Digital and Social Media Marketing
Chapter 15. Event Marketing
Chapter 16. Your Marketing Schedule
Part V. Work Your Plan
Chapter 17. Create Connections
Chapter 18. Identify Strategies
Part VI. Get It Done
Chapter 19. Master the Big Four
Chapter 20. Act Like a Boss
Appendix: Your Yoga Business Road Map
—Robert Mulhall, CEO of Kripalu Center for Yoga & Health
“There is no one in the wellness industry like Ava Taylor—a true pioneer, visionary, and tenacious entrepreneur. Her work in the space has revolutionized the wellness conversation, helping to take what was once seen as a scattered talent marketplace into systems of organization, with true support for yogis and wellness professionals. I am so fortunate to have worked with Ava; her heart has always been in the work fully, and she prioritizes the most important balance in business: relationships first and results a close second. I’m excited for the world to learn from her and indulge in this read.”
—Britton Darby, Global Marketing Lead for lululemon and Founder of earth + water wellbeing
Ava Taylor's Your Yoga Business Book is the exact resource that has been missing for yoga teachers. The book takes you through a journey from imagining your business, to defining your services, to building a plan, refining it, and putting it into action - no detail is spared along the way! Ava weaves her own journey of finding yoga and building her business Yama Talent along the way in a relatable and inspiring fashion. The book is loaded with reflections, worksheets (plus bonus content available online), and examples of how to take the dream of teaching yoga into a profitable and enjoyable reality. It is a perfect tool for the yoga teacher looking to build their business and take the next step - and - for teacher training programs looking for a text for their curriculum. Filled with business savvy tools, relatable examples, and a deep connection to the heart of why so many of us seek to teach yoga in the first place. I highly recommend!