American Youth Football, Inc., established in 1996, is a support services organization, dedicated to giving back to communities by promoting the wholesome development of youth through their association with exemplary adult leaders in the sport of American football and cheer.
HK is the official coach education provider of AYF and AYC. HK partners with AYF to publish Coaching Youth Football, Sixth Edition, which serves as the text for the online course Coaching Youth Football the AYF Way, Third Edition, the initial certification course for new AYF football coaches. HK also offers the online course Coaching Youth Cheerleading the AYC Way, Second Edition, the initial certification course for new AYC cheer coaches. In addition, HK offers an annual recertification course that is required training for returning AYF and AYC coaches.