{"product_id":"strategic-sport-communication-4th-edition-epub","title":"Strategic Sport Communication 4th Edition epub","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-tableofcontents\" id=\"display-tableofcontents\"\u003eTable of Contents\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-author\" id=\"display-author\"\u003eAuthor\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-ancillaries\" id=\"display-ancillaries\"\u003eAncillaries\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-excerpt\" id=\"display-excerpt\"\u003eExcerpts\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport.\u003cbr\u003e\u003cbr\u003e No other college text explains the nuances of the field more effectively than \u003ci\u003eStrategic Sport Communication\u003c\/i\u003e. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication.\u003cbr\u003e\u003cbr\u003e The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).\u003cbr\u003e\u003cbr\u003e The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism.\u003cbr\u003e\u003cbr\u003e Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems.\u003cbr\u003e\u003cbr\u003e Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research.\u003cbr\u003e\u003cbr\u003e Additional updates and new features of the fourth edition include the following: \u003cul\u003e\n\u003cli\u003e The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HK\u003ci\u003ePropel\u003c\/i\u003e, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. \u003c\/li\u003e\n\u003cli\u003e The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. \u003c\/li\u003e\n\u003cli\u003e New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ci\u003eStrategic Sport Communication, Fourth Edition,\u003c\/i\u003e presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field.\u003cbr\u003e\u003cbr\u003e Note: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with this ebook.\u003ch4\u003eAudience\u003c\/h4\u003ePrimary textbook for upper-level undergraduate and graduate students studying sport communication, sports and media, sport communication and media relations, sport management, and sport journalism. Reference text for sport communication researchers, practitioners, and libraries.\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-tableofcontents\" class=\"tab-content\"\u003e \u003ci\u003e\u003cb\u003ePart I. Introducing Sport Communication\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 1.\u003c\/b\u003e Study of Sport Communication: Revolutionary Change, Abundant Opportunities\u003cbr\u003e Growth and Magnitude of the Sport Industry\u003cbr\u003e Television Contracts and Growth in Sport Franchise Values\u003cbr\u003e Segmentation of the Sport Industry\u003cbr\u003e Role of Communication in the Sport Industry\u003cbr\u003e Study of Sport Management\u003cbr\u003e Study of Sport Communication\u003cbr\u003e Preparing for a Career in Sport Communication\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e Careers in Sport Communication\u003cbr\u003e Careers in Management\u003cbr\u003e Careers in Media\u003cbr\u003e Careers in Support Services\u003cbr\u003e Careers in Entertainment\u003cbr\u003e Other Career Opportunities\u003cbr\u003e Increasing Your Marketability Through Ancillary Activities\u003cbr\u003e Your Keys to Entering the Field\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 3.\u003c\/b\u003e History and Growth of Sport Communication\u003cbr\u003e Early Eras of Sport Journalism\u003cbr\u003e Golden Age of Sport\u003cbr\u003e Perspective Period\u003cbr\u003e Transition Years\u003cbr\u003e Pioneering Visions: Pete Rozelle and Roone Arledge\u003cbr\u003e Contemporary Sport Communication and Digital Sport Communication\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 4.\u003c\/b\u003e Sociological Aspects of Sport Communication\u003cbr\u003e Race and Ethnicity\u003cbr\u003e Mutual Influence of Sociocultural Issues and Sport Activism\u003cbr\u003e Gender and Sport Media\u003cbr\u003e Nationalism and Sport Media\u003cbr\u003e Current Sociological Issues Affecting Sport Media\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003ePart II. Examining the Strategic Sport Communication Model (SSCM)\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 5.\u003c\/b\u003e Sport Communication and the SSCM\u003cbr\u003e Definition of Sport Communication\u003cbr\u003e Theoretical Framework of Sport Communication\u003cbr\u003e Elements of Sport Communication\u003cbr\u003e Popular Theories in Sport Communication\u003cbr\u003e Strategic Sport Communication Model\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 6.\u003c\/b\u003e Personal Sport Communication\u003cbr\u003e Forms of Personal Communication in Sport\u003cbr\u003e Interpersonal Sport Communication\u003cbr\u003e Elements of the Interpersonal Sport Communication Process\u003cbr\u003e Nonverbal Communication in Sport\u003cbr\u003e Verbal Communication in Sport\u003cbr\u003e Effective Interpersonal Sport Communication: Skill Development\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 7.\u003c\/b\u003e Organizational and Leadership Communication in Sport\u003cbr\u003e Organizational Sport Communication\u003cbr\u003e Three Organizational Features That Affect Communication\u003cbr\u003e Forms of Communication in Sport Organizations\u003cbr\u003e Leadership Communication in Sport\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 8.\u003c\/b\u003e Sport Mass Media: Convergence and Shifting Roles\u003cbr\u003e Twenty-First-Century Media Convergence and Corporate Consolidation\u003cbr\u003e Sport Publishing and Print Sport Communication\u003cbr\u003e Newspaper Sport Coverage\u003cbr\u003e Wire Services and Technological Advancements\u003cbr\u003e Web and Social Sport Media\u003cbr\u003e Sport Magazines\u003cbr\u003e Sport Books\u003cbr\u003e Electronic and Visual Communication\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 9.\u003c\/b\u003e Digital, Mobile, and Social Media in Sport\u003cbr\u003e Digital Sport Media: Interactivity and the Internet\u003cbr\u003e Internet Usage in Sport\u003cbr\u003e Model for Online Sport Communication\u003cbr\u003e Digital Sport Media Communication Channels\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 10.\u003c\/b\u003e Integrated Marketing Communication in Sport\u003cbr\u003e Characteristics of the Sport Product\u003cbr\u003e Advertising\u003cbr\u003e Sponsorship\u003cbr\u003e Use of Athlete Endorsers\u003cbr\u003e Digital Media\u003cbr\u003e Use of Data Analytics in IMC\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 11.\u003c\/b\u003e Public Relations and Crisis Communication in Sport\u003cbr\u003e Historical Perspectives and Trends in Public Relations\u003cbr\u003e Effective Public Relations\u003cbr\u003e Media Relations\u003cbr\u003e Digital Public Relations Tools\u003cbr\u003e Community Relations\u003cbr\u003e Communication During a Crisis\u003cbr\u003e Chapter Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 12.\u003c\/b\u003e Sport Communication Research\u003cbr\u003e Practical Research in the Media Industry\u003cbr\u003e Data, Data Visualization, Technology, and Social Media\u003cbr\u003e Academic Research in Sport Communication\u003cbr\u003e Chapter Wrap-Up\u003c\/div\u003e\u003c!--end tabTableOfContents--\u003e\u003cdiv id=\"tab-author\" class=\"tab-content\"\u003e \u003cb\u003ePaul M. Pedersen, PhD,\u003c\/b\u003e is a professor of sport management in the School of Public Health at Indiana University Bloomington (IU). In addition to teaching undergraduate and graduate courses at IU, Pedersen has been the doctoral chair of 22 PhD graduates and a committee member of another 29 dissertations. As an extension of his previous work as a sportswriter and sport business columnist, Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication as well as the activities and practices of various sport organization personnel.\u003cbr\u003e\u003cbr\u003e A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published 10 books (including \u003ci\u003eContemporary Sport Management\u003c\/i\u003e, \u003ci\u003eHandbook of Sport Communication\u003c\/i\u003e, and \u003ci\u003eResearch Methods and Design in Sport Management\u003c\/i\u003e), an encyclopedia (\u003ci\u003eEncyclopedia of Sport Management\u003c\/i\u003e), and more than 125 articles in peer-reviewed outlets such as the \u003ci\u003eJournal of Sport Management\u003c\/i\u003e, \u003ci\u003eEuropean Sport Management Quarterly\u003c\/i\u003e, \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e, \u003ci\u003eSociology of Sport Journal\u003c\/i\u003e, \u003ci\u003eInternational Review for the Sociology of Sport\u003c\/i\u003e, and \u003ci\u003eJournal of Sports Economics\u003c\/i\u003e. He has also been a part of more than 140 refereed presentations at professional conferences and more than 50 invited presentations, including invited addresses in China, Denmark, Hungary, Norway, and South Korea. He has been interviewed and quoted in publications as diverse as \u003ci\u003eThe New York Times\u003c\/i\u003e and \u003ci\u003eChina Daily\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e Founder and editor in chief of the \u003ci\u003eInternational Journal of Sport Communication\u003c\/i\u003e, he serves on the editorial board of seven journals. He is a 2020 recipient of the distinguished alumni award from Florida State University (College of Education) and a 2011 inductee into the Golden Eagle Hall of Fame (East High School in Pueblo, Colorado). In 2024, Paul was inducted into the Commission on Sport Management Accreditation (COSMA) Hall of Fame as a master professor. \u003cbr\u003e\u003cbr\u003e\u003cb\u003ePamela C. Laucella, PhD,\u003c\/b\u003e is the academic director of the sport capital journalism program at Indiana University Indianapolis as well as an associate professor and graduate director. She was previously academic director of the National Sports Journalism Center and, along with the former director, helped create and develop the first sport journalism graduate program in the United States. She earned her PhD in journalism and mass communication from the University of North Carolina at Chapel Hill, where she was a Roy H. Park fellow, and she received her master’s and bachelor’s degrees from The George Washington University and the University of Virginia, respectively.\u003cbr\u003e\u003cbr\u003e Before coming to Indiana University Indianapolis, Laucella was an assistant professor of sport communication at Indiana University Bloomington and an assistant professor in communication studies at Christopher Newport University.\u003cbr\u003e\u003cbr\u003e Laucella’s positions integrate academia and industry. She has moderated numerous panels and supervised students at major sporting events like the Super Bowl, Women’s Final Four, and the Indianapolis 500, and has edited articles for sites such as those of NCAA, Turner Sports, and the \u003ci\u003eIndianapolis Star\u003c\/i\u003e. Her research investigates race, gender, and social justice, and she is the recipient of an EMPOWER grant for her research on Pat Summitt and Alzheimer’s. She has also served as a Forum Fellow and Mosaic Faculty Fellow at her university, which focus on inclusive scholarship, active learning, and innovative research and pedagogy. She has received a Trustees Teaching Award and has won several top paper awards from the Association for Education in Journalism and Mass Communication.\u003cbr\u003e\u003cbr\u003e Laucella has presented at numerous professional conferences in journalism, sport sociology, history, and communication and has published in peer-reviewed national and international journals, including \u003ci\u003eJournalism \u0026amp; Mass Communication Quarterly\u003c\/i\u003e, \u003ci\u003eJournal of Sports Media\u003c\/i\u003e, and \u003ci\u003eInternational Journal of Sport Communication\u003c\/i\u003e. She has served as head and vice head of the Sports Communication Interest Group of the Association for Education in Journalism and Mass Communication. She is active in the North American Society for the Sociology of Sport, the Association for Education in Journalism and Mass Communication, the National Communication Association, and the Association for Women in Sports Media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEdward (Ted) M. Kian, PhD,\u003c\/b\u003e is a professor of sport media in the School of Media and Strategic Communications at Oklahoma State University, where he previously coordinated all three tracks of one of the world’s largest sport media academic programs while holding the Welch-Bridgewater Chair of Sports Media for nine years. He earned an undergraduate degree in journalism from the University of Georgia, a master’s in sport management from the University of Texas at Austin, and a doctorate in sport administration from Florida State University.\u003cbr\u003e\u003cbr\u003e Previously, he served on the faculty at the University of Central Florida, where he was founding coordinator of the graduate program in sport leadership and coaching and held the rank of tenured associate professor of sport administration. Kian’s research focuses on sport media, examining the framing of gender, sex, and LGBT issues in media coverage and social media content; attitudes and experiences of sport media members; and marketing of sport. He has authored more than 110 journal articles, conference papers, and book chapters, and his work has appeared in top journals from a variety of academic disciplines. Dr. Kian has reviewed more than 120 submissions for more than 30 academic journals as an editorial board member or ad hoc reviewer.\u003cbr\u003e\u003cbr\u003e Kian’s journalism, research, and expertise have been cited by media outlets such as \u003ci\u003e60 Minutes\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e, and Fox Sports. Dr. Kian has 15 years of professional experience in sport communication, having worked in the newspaper, magazine, and radio industries as well as in media relations. He served as prep sports editor for the \u003ci\u003ePress-Telegram\u003c\/i\u003e (Long Beach), where he was on a team of reporters honored with a national Associated Press sports editors award for investigative journalism. Among his other positions were serving as a full-time sportswriter for the \u003ci\u003ePensacola News Journal\u003c\/i\u003e, covering University of Texas athletics as editor and website manager for \u003ci\u003eHorns Illustrated\u003c\/i\u003e, and being one of the original contracted bloggers for AOL Fanhouse, where he wrote about University of Georgia and Southeastern Conference football.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAndrea N. Geurin, PhD,\u003c\/b\u003e is a professor of sport business and the director of the Institute for Sport Business at Loughborough University London. She has published extensively on the topics of sport communication and marketing, focusing on athletes’ and sport organizations’ use of social media and on media portrayals of athletes with regard to race, gender, and nationality. Her work has appeared in more than 50 peer-reviewed articles in publications such as \u003ci\u003eJournal of Sport Management\u003c\/i\u003e, \u003ci\u003eSport Management Review\u003c\/i\u003e, \u003ci\u003eEuropean Sport Management Quarterly\u003c\/i\u003e, \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e, and \u003ci\u003eInternational Journal of Sport Communication\u003c\/i\u003e. Additionally, she has authored 5 books and over 20 book chapters.\u003cbr\u003e\u003cbr\u003e She has presented her research at conferences and invited lectures in 17 countries on 5 continents. In 2015 she was named a North American Society for Sport Management (NASSM) research fellow in recognition of her outstanding contributions to the field of sport management. In 2023 she received the NASSM Distinguished Research Award, the highest research award bestowed by the organization, and was honored for her research that validated social media as an important area of inquiry in sport management. Geurin is an associate editor of \u003ci\u003eEuropean Sport Management Quarterly\u003c\/i\u003e and \u003ci\u003eManaging Sport and Leisure\u003c\/i\u003e. Additionally, she serves on the editorial boards of four other academic journals and is a professional member of the European Association for Sport Management (EASM) and NASSM, where she served on the executive council from 2017 to 2019.\u003cbr\u003e\u003cbr\u003e Geurin earned her undergraduate degree in journalism from Indiana University, where she also received both her master’s degree and her PhD in sport management. In 2023 she was honored by the Indiana University School of Public Health with the Tony A. Mobley International Distinguished Alumni Award for demonstrating global leadership in her field. She is a former sport public relations professional who held positions with USA Gymnastics and the National Hot Rod Association (NHRA) Top Fuel drag racing team. Originally from Mount Vernon, Indiana, Geurin was awarded the Mount Vernon Senior High School Outstanding Alumnus Award in 2019 and served as the commencement speaker at the class of 2019 graduation ceremony.\u003c\/div\u003e\u003c!--end tabAuthor--\u003e\u003cdiv id=\"tab-excerpt\" class=\"tab-content\"\u003e \u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/current-sociological-issues-affecting-sport-media\"\u003eCurrent Sociological Issues Affecting Sport Media\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/model-for-online-sport-communication\"\u003eModel for Online Sport Communication\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/what-is-the-strategic-sport-communication-model\"\u003eWhat is the strategic sport communication model?\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/your-keys-to-entering-the-field-of-sport-media-and-communication\"\u003eYour keys to entering the field of sport media and communication\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c!--end tabExcerpt--\u003e\u003cdiv id=\"tab-ancillaries\" class=\"tab-content\"\u003e \u003cp\u003eAll ancillaries are free to adopting instructors through \u003ca href=\"\/pages\/ancillary-materials\" target=\"_blank\"\u003eHK\u003ci\u003ePropel\u003c\/i\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructor guide.\u003c\/b\u003e Includes a sample syllabus, chapter objectives, key terms, and review questions from the book with suggested solutions. Issues in Sport Communication sections for each chapter offer instruction prompts and tips for how to use the activity in class or as an assignment. The case study on crisis communication featured in chapter 11 of the text is also included in its entirety, along with suggested assignments.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTest package.\u003c\/b\u003e Contains approximately 30 questions per chapter in true-false, fill-in-the-blank, essay and short-answer, and multiple-choice formats. The files may be downloaded for integration with a learning management system or printed for use as paper-based tests. Instructors may also create their own customized quizzes or tests from the test bank questions to assign to students directly through HK\u003ci\u003ePropel\u003c\/i\u003e. Multiple-choice and true-false questions are automatically graded, and instructors can review student scores in the platform.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter quizzes.\u003c\/b\u003e Contains ready-made quizzes (10 questions each) to assess student comprehension of the most important concepts in each chapter. Each quiz may be downloaded or assigned to students directly through HK\u003ci\u003ePropel\u003c\/i\u003e. The chapter assessments are automatically graded, and instructors can review student scores in the platform.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePresentation package.\u003c\/b\u003e Features more than 300 PowerPoint slides of text, artwork, and tables from the book that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed to make handouts for students. Instructors can easily add, modify, and rearrange the order of the slides.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructors also receive access to all student materials in HK\u003ci\u003ePropel\u003c\/i\u003e.\u003c\/b\u003e For \u003ci\u003eStrategic Sport Communication\u003c\/i\u003e, this includes key term flash cards, Issues in Sport Communication activities, and a case study on crisis communication with case study questions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAncillaries--\u003e","brand":"Paul M. Pedersen,Pamela C. Laucella,Edward (Ted) M. Kian,Andrea N. Geurin","offers":[{"title":"Ebook With Online Resource","offer_id":43512949899338,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718221482.jpg?v=1777401452","url":"https:\/\/us.humankinetics.com\/products\/strategic-sport-communication-4th-edition-epub","provider":"Human Kinetics","version":"1.0","type":"link"}