{"product_id":"sport-public-relations-4th-edition-epub","title":"Sport Public Relations 4th Edition epub","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-tableofcontents\" id=\"display-tableofcontents\"\u003eTable of Contents\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-author\" id=\"display-author\"\u003eAuthor\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-ancillaries\" id=\"display-ancillaries\"\u003eAncillaries\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-excerpt\" id=\"display-excerpt\"\u003eExcerpts\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e \u003cp\u003e\u003cb\u003eNavigate the evolving world of sport public relations.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNow in its fourth edition, \u003ci\u003eSport Public Relations\u003c\/i\u003e provides students, educators, and professionals with the \u003cb\u003efoundational knowledge\u003c\/b\u003e and \u003cb\u003emodern strategies\u003c\/b\u003e needed to navigate the evolving world of public relations (PR) in sport.\u003c\/p\u003e\n\u003cp\u003eThe textbook presents \u003cb\u003eessential topics\u003c\/b\u003e such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with \u003cb\u003ereal-world case studies\u003c\/b\u003e, \u003cb\u003eupdated statistics\u003c\/b\u003e, and \u003cb\u003econtemporary examples\u003c\/b\u003e that reflect current industry practices and challenges.\u003c\/p\u003e\n\u003cp\u003eFeaturing an all-new full-color presentation, the fourth edition includes updated content:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital world\u003c\/li\u003e\n\u003cli\u003eFocused discussion on name, image, and likeness (NIL) issues and athlete branding\u003c\/li\u003e\n\u003cli\u003eNew social media usage statistics, information about new trends in short-form content, and a case study on Gymshark’s influencer marketing strategy\u003c\/li\u003e\n\u003cli\u003eReinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenario\u003c\/li\u003e\n\u003cli\u003eInformation on digital engagement strategies beyond social media, with updated Internet usage data, discussions of cybersecurity, and an exploration of the impact of legal sports betting on website engagement\u003c\/li\u003e\n\u003cli\u003eA semester-long project in which students will complete a series of assignments that culminate in the creation of a sport PR campaign plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith a wealth of updated content and a continued focus on real-world applications, this text will give students the skills needed to succeed in today’s complex \u003cb\u003emedia\u003c\/b\u003e and \u003cb\u003estakeholder\u003c\/b\u003e environment. Emphasis on current technologies ensures readers are not only learning foundational PR principles but also gaining insight into \u003cb\u003ehow to apply them\u003c\/b\u003e in modern, high-stakes scenarios. By addressing both external and internal communication strategies, the book prepares future professionals to build strong brands, manage crises, engage communities, and lead with purpose in a digitally driven and socially conscious industry.\u003c\/p\u003e\n\u003cp\u003eRelated online learning activities delivered through HK\u003ci\u003ePropel\u003c\/i\u003e include key term flash cards, a semester-long sport PR campaign project, and a crisis communication scenario activity. \u003cb\u003ePedagogical aids\u003c\/b\u003e such as chapter objectives, key terms, sidebars, case studies, end-of-chapter summaries, recommended learning activities, and callouts directing students to the online activities are included throughout the text.\u003c\/p\u003e\n\u003cp\u003eWith \u003ci\u003eSport Public Relations, Fourth Edition,\u003c\/i\u003e students will learn to think strategically about public relations in the sport context and \u003cb\u003edevelop consistent communication\u003c\/b\u003e and \u003cb\u003estronger relationships\u003c\/b\u003e between sport organizations and their key publics.\u003c\/p\u003e\n\u003cp\u003eNote: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with this ebook.\u003c\/p\u003e\n\u003ch4\u003eAudience\u003c\/h4\u003e\n\u003cp\u003eA textbook for upper-undergraduate and graduate courses in sport public relations, communication, and media. A reference for sport industry professionals managing public relations, athletic communications, or media or community relations.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-tableofcontents\" class=\"tab-content\"\u003e \u003cp\u003e\u003cb\u003eChapter 1.\u003c\/b\u003e Introducing Sport Public Relations\u003cbr\u003eDefinition of Sport Public Relations\u003cbr\u003eEvolution of Sport Public Relations\u003cbr\u003eSport Public Relations in Practice\u003cbr\u003eFoundational Skills in Sport Public Relations\u003cbr\u003ePublic Relations Value\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e Integrating Public Relations With Strategic Management\u003cbr\u003ePublic Relations as a Strategic Management Driver\u003cbr\u003eOrganizational Stakeholders and Publics\u003cbr\u003eStakeholder Communication\u003cbr\u003eIssues Management\u003cbr\u003eReputation Management\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 3.\u003c\/b\u003e Engaging Key Publics via Social Media and Apps\u003cbr\u003eSocial Media Use in Public Relations\u003cbr\u003eTypes of Social Media Platforms\u003cbr\u003eStrategic Considerations for Social Media Use\u003cbr\u003eCareers in Social Media Management\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 4.\u003c\/b\u003e Engaging Key Publics via Other Digital Platforms\u003cbr\u003eWebsite Use in Sport Public Relations\u003cbr\u003eOther Website Development Considerations\u003cbr\u003eWebsites for Specific Stakeholders\u003cbr\u003eBlogs\u003cbr\u003ePodcasts\u003cbr\u003eNew Media Limitations and Problems\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 5.\u003c\/b\u003e Engaging Key Publics via Legacy Media\u003cbr\u003eMedia Guides\u003cbr\u003ePrint Organizational Media\u003cbr\u003eElectronic Organizational Media\u003cbr\u003eCorporate Communications\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 6.\u003c\/b\u003e Managing the Sport Organization–Media Relationship\u003cbr\u003eDefinition of Mass Media\u003cbr\u003eMass Media and Sport History\u003cbr\u003eToday’s MediaSport Environment\u003cbr\u003eServing the Media at Organizational Events\u003cbr\u003eReporting Statistics\u003cbr\u003eReporting Play-by-Play Information\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 7.\u003c\/b\u003e Employing News Media Tactics\u003cbr\u003eMedia Policy Development\u003cbr\u003eNews Releases\u003cbr\u003eMedia Pitches\u003cbr\u003eInterviews\u003cbr\u003eNews Conferences\u003cbr\u003eDigital Media Centers\u003cbr\u003eMedia Days\u003cbr\u003eMedia Tours\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 8.\u003c\/b\u003e Communicating in Times of Crisis\u003cbr\u003eNature of Crises and the Need to Plan for Them\u003cbr\u003ePreparing for a Crisis\u003cbr\u003eManaging a Crisis\u003cbr\u003eAssessing a Crisis Response\u003cbr\u003eCrisis Response Case Studies\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 9.\u003c\/b\u003e Cultivating Positive Relationships in the Community\u003cbr\u003eUniqueness of Sport Corporate Social Responsibility\u003cbr\u003eEvolution of Sport Social Responsibility\u003cbr\u003eStrategic Sport Corporate Social Responsibility\u003cbr\u003eCommunication of Corporate Social Responsibility\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 10.\u003c\/b\u003e Advancing Relationships With External and Internal Publics\u003cbr\u003eCustomer and Member Relationships\u003cbr\u003eSponsor Relationships\u003cbr\u003eDonor Relationships\u003cbr\u003eGovernment Relationships\u003cbr\u003eEmployee Relationships\u003cbr\u003eInvestor Relationships\u003c\/p\u003e\n\u003cp\u003eAppendix. Sample Crisis Communication Plan\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabTableOfContents--\u003e\u003cdiv id=\"tab-author\" class=\"tab-content\"\u003e \u003cp\u003e\u003cb\u003eG. Clayton Stoldt, EdD,\u003c\/b\u003e is a professor of sport management and the faculty athletics representative (FAR) at Wichita State University (WSU) in Kansas. He has taught and conducted research in sport public relations for more than 25 years. He was a college sport information director for 10 years, with responsibilities spanning media relations, donor advancement, and broadcasting. Stoldt also has nearly 20 years of academic administration experience at WSU, including serving as an interim dean, an associate dean, and a department chair.\u003c\/p\u003e\n\u003cp\u003eStoldt has published and presented extensively on the topic of sport public relations. His work as an academic leader and a sport public relations practitioner has been recognized at the national level, and he is highly engaged in college athletics based on his current role as a FAR.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStephen W. Dittmore, PhD,\u003c\/b\u003e is the dean of the Silverfield College of Education and Human Services at the University of North Florida. Prior to this role, he spent two years at Baldwin Wallace University as dean of the College of Education and Health Sciences and 14 years as an administrator and faculty member at the University of Arkansas. He worked in sport public relations in both the 1996 and 2002 Olympic Games as director for the Salt Lake Olympic Organizing Committee, coordinator for the Atlanta Committee for the Olympic Games, and public relations manager for USA Wrestling. In 2015, he served as the venue media manager for the Special Olympics World Games in Los Angeles.\u003c\/p\u003e\n\u003cp\u003eDittmore is a member of the Society for American Baseball Research. He is also the author of \u003ci\u003eJim Gilliam: The Forgotten Dodger\u003c\/i\u003e and served as an assistant editor for the Athletic Director U website.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMike Ross, EdD,\u003c\/b\u003e is associate dean and an associate professor of sport management at Wichita State University (WSU), with teaching specializations in sport public relations, technology in sport management, and sport leadership. Prior to joining the faculty in 2010, Ross was the assistant media relations director for WSU Athletics. He has sustained his involvement in sport communication practice in a number of ways, including serving as director of media operations for several NCAA men’s and women’s basketball regional events hosted in Wichita.\u003cbr\u003e\u003cbr\u003eRoss was the recipient of the Leadership in the Advancement of Teaching Award in 2016 and the College of Education Emory Lindquist Faculty Teaching Award in 2018, both from WSU.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAuthor--\u003e\u003cdiv id=\"tab-excerpt\" class=\"tab-content\"\u003e \u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/ai-a-new-tool-for-sport-pr-pros\"\u003eAI—A new tool for sport PR pros\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/authenticity-was-key-to-mckinney-s-nil-success\"\u003eAuthenticity was key to McKinney’s NIL success\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/employ-these-tactics-when-pitching-a-story-to-the-media\"\u003eEmploy these tactics when pitching a story to the media\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/essential-skills-for-sport-pr-practitioners\"\u003eEssential skills for sport PR practitioners\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235571_IN01_jpg.jpg?v=1767630391\" alt=\"Sport public relations universe\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235571_IN01_jpg.jpg?v=1767630391\" alt=\"Sport public relations universe\"\u003eSport public relations universe\u003c\/a\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235571_IN02_jpg.jpg?v=1767630425\" alt=\"Social media calendar example\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235571_IN02_jpg.jpg?v=1767630425\" alt=\"Social media calendar example\"\u003eSocial media calendar example\u003c\/a\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235571_IN03_jpg.jpg?v=1767630460\" alt=\"An approach to crisis communication\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235571_IN03_jpg.jpg?v=1767630460\" alt=\"An approach to crisis communication\"\u003eAn approach to crisis communication\u003c\/a\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235571_IN04_jpg.jpg?v=1767630494\" alt=\"Case study example\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235571_IN04_jpg.jpg?v=1767630494\" alt=\"Case study example\"\u003eCase study example\u003c\/a\u003e\n\u003c\/div\u003e\u003c!--end tabExcerpt--\u003e\u003cdiv id=\"tab-ancillaries\" class=\"tab-content\"\u003e \u003cp\u003eAll ancillaries are free to adopting instructors through \u003ca href=\"https:\/\/us.humankinetics.com\/pages\/ancillary-materials\" target=\"_blank\"\u003eHK\u003ci\u003ePropel\u003c\/i\u003e\u003c\/a\u003e.   \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructor guide.\u003c\/b\u003e Includes an introduction, syllabus, class project, chapter summaries, lecture aids, case study questions, learning activities with instructor notes, chapter assignments, teaching tips, and suggested readings.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTest package.\u003c\/b\u003e Contains 300 questions in true-false, fill-in-the-blank, essay and short-answer, matching, multiple-response, and multiple-choice formats. The files may be downloaded for integration with a learning management system or printed for use as paper-based tests. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter quizzes. \u003c\/b\u003eContains ready-made quizzes (10 questions each) to assess student comprehension of the most important concepts in each chapter. Each quiz may be downloaded or assigned to students directly through HK\u003ci\u003ePropel\u003c\/i\u003e. The chapter assessments are automatically graded, and instructors can review student scores in the platform.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePresentation package. \u003c\/b\u003eFeatures more than 200 PowerPoint slides of text, artwork, and tables from the book that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed to make handouts for students. Instructors can easily add, modify, and rearrange the order of the slides.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructors also receive access to all student materials in HK\u003ci\u003ePropel\u003c\/i\u003e.\u003c\/b\u003e For \u003ci\u003eSport Public Relations, Fourth Edition,\u003c\/i\u003e this includes key term flash cards, a semester-long sport public relations campaign project, and a crisis communication scenario activity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAncillaries--\u003e","brand":"G. Clayton Stoldt,Stephen W. Dittmore,Mike Ross","offers":[{"title":"Ebook With Online Resource","offer_id":43512946065482,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718235588.jpg?v=1780943934","url":"https:\/\/us.humankinetics.com\/products\/sport-public-relations-4th-edition-epub","provider":"Human Kinetics","version":"1.0","type":"link"}