{"product_id":"sport-marketing-6th-edition-epub","title":"Sport Marketing 6th Edition epub","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-tableofcontents\" id=\"display-tableofcontents\"\u003eTable of Contents\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-author\" id=\"display-author\"\u003eAuthor\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-ancillaries\" id=\"display-ancillaries\"\u003eAncillaries\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-excerpt\" id=\"display-excerpt\"\u003eExcerpts\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e \u003cp\u003e\u003cb\u003eEmpower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eSport Marketing, Sixth Edition,\u003c\/b\u003e\u003c\/i\u003e is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals. \u003cb\u003eThe sixth edition features updated content designed to keep students at the cutting edge of sport marketing:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeavier focus on technology and how it continues to revolutionize and drive the sport industry, including increased streaming options and the proliferation of online sports gambling\u003c\/li\u003e\n\u003cli\u003eEmphasis on data and analytics to make more informed business decisions\u003c\/li\u003e\n\u003cli\u003eExamination of how digital platforms serve as critical communication channels driving sport marketing strategy\u003c\/li\u003e\n\u003cli\u003eConsideration of name, image, and likeness (NIL) legislation and policies\u003c\/li\u003e\n\u003cli\u003eMarketing strategies for effective sport sponsorship and promotion at the collegiate level\u003c\/li\u003e\n\u003cli\u003eCoverage of sales processes, addressing both traditional methods and new strategies for the mobile age\u003c\/li\u003e\n\u003cli\u003eDiscussion of advanced ticketing practices, such as artificial intelligence (AI) technology in sales and the process of selling digital media and streaming inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eRelated online resources delivered through HK\u003ci\u003ePropel\u003c\/i\u003e prepare students to apply classroom concepts to professional settings. \u003cb\u003eA semester-long project\u003c\/b\u003e requires students to create their own \u003cb\u003esport marketing plan\u003c\/b\u003e, building on assignments provided in each chapter of the textbook. In addition, links to video content are provided for each chapter, and new flash cards offer an additional study aid for students.\u003cbr\u003e\u003cbr\u003eThe text offers comprehensive coverage of the core concepts of sport marketing—product, price, promotion, place, and public relations—and has been extensively revised to reflect the evolving landscape. Enhanced by a full-color presentation, the text incorporates the latest technological advancements, industry examples, global perspectives, case studies, and professional profiles, providing an ideal blend of theory, research, and real-world application for today's students.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSport Marketing\u003c\/i\u003e prepares the next generation of sport marketers to meet the ever-changing wants, needs, and communication styles of today’s passionate sports fans and consumers. It also represents a reliable reference for marketers working in the sport industry.\u003cbr\u003e\u003cbr\u003eA code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with this ebook.\u003c\/p\u003e\n\u003ch4\u003eAudience\u003c\/h4\u003eUndergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing; reference for sport management researchers and practitioners.\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-tableofcontents\" class=\"tab-content\"\u003e \u003cb\u003eChapter 1. The Special Nature of Sport Marketing\u003c\/b\u003e\u003cbr\u003e Sport Marketing Then and Now\u003cbr\u003e The Sport Industry\u003cbr\u003e Sport Marketing Defined\u003cbr\u003e Marketing Myopia in Sport\u003cbr\u003e Uniqueness of Sport Marketing\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 2. Strategic Marketing\u003c\/b\u003e\u003cbr\u003e Marketing Planning Process\u003cbr\u003e Strategic Step 1: Develop Vision, Mission, and Values\u003cbr\u003e Strategic Step 2: Develop Strategic Goals and Objectives\u003cbr\u003e Strategic Step 3: Develop Tactics to Support the Strategic Plan\u003cbr\u003e Strategic Step 4: Integrate the Marketing Plan Into a Broader, Strategic Resource Allocation\u003cbr\u003e Strategic Step 5: Control and Evaluate Implementation of the Plan\u003cbr\u003e Marketing Models\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 3. Understanding the Sport Consumer\u003c\/b\u003e\u003cbr\u003e Socialization, Involvement, and Commitment\u003cbr\u003e External Factors\u003cbr\u003e Internal Factors\u003cbr\u003e Responses\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 4. Market Research and Analytics in the Sport Industry\u003c\/b\u003e\u003cbr\u003e Sources of Information\u003cbr\u003e Users of Market Research in Sport and Entertainment\u003cbr\u003e Application of Market Research in the Sport Industry\u003cbr\u003e Performing the Right Research\u003cbr\u003e Data Analytics\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 5. Market Segmentation and Target Marketing\u003c\/b\u003e\u003cbr\u003e What Is Market Segmentation?\u003cbr\u003e Four Bases of Segmentation\u003cbr\u003e Target Marketing\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 6. The Sport Product\u003c\/b\u003e\u003cbr\u003e What Is the Sport Product?\u003cbr\u003e The Sport Product: Its Core and Extensions\u003cbr\u003e Key Issues in Sport Product Strategy\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 7. Managing Sport Brands\u003c\/b\u003e\u003cbr\u003e What Is Branding?\u003cbr\u003e Building Brands and Brand Equity\u003cbr\u003e Benefits of Brand Equity\u003cbr\u003e How Brand Equity Is Developed\u003cbr\u003e Leveraging Brand Equity\u003cbr\u003e Identifying and Measuring Your Brand\u003cbr\u003e Protecting the Brand\u003cbr\u003e Additional Brand Management Considerations\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 8. Promotion and Paid Media\u003c\/b\u003e\u003cbr\u003e Promotion: The Driver to Sales\u003cbr\u003e Paid Media\u003cbr\u003e Advertising Media for Sport\u003cbr\u003e Promotional Concepts and Practices\u003cbr\u003e Promotional Components\u003cbr\u003e Putting It All Together: An Integrated Promotional Model\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 9. Public Relations\u003c\/b\u003e\u003cbr\u003e What Is Public Relations?\u003cbr\u003e Public Relations in the Sport Marketing Mix\u003cbr\u003e Sport Public Relations and Content Creation in the Digital and Social Media Age\u003cbr\u003e Public Relations, Advocacy, and the Art of Influencing Public Opinion\u003cbr\u003e Sport, Television, and Entertainment Influence on Sport Public Relations\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 10. Sponsorship and the Role of Activation\u003c\/b\u003e\u003cbr\u003e What Is Sponsorship?\u003cbr\u003e Sponsorship in the Marketing Mix\u003cbr\u003e Growth of Sponsorship and Lifestyle Marketing\u003cbr\u003e Corporate Objectives\u003cbr\u003e Athlete Endorsement\u003cbr\u003e Sponsor Activation\u003cbr\u003e Selling Sponsorships\u003cbr\u003e Ambush Marketing\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 11. Social Media in Sports Marketing\u003c\/b\u003e\u003cbr\u003e What Is Social Media?\u003cbr\u003e The Dominance of Social Media\u003cbr\u003e The Benefits of Social Media\u003cbr\u003e Drawbacks of Social Media\u003cbr\u003e Social Networks\u003cbr\u003e Social Media and Sports Careers\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 12. Sales and Service\u003c\/b\u003e\u003cbr\u003e Relationship Between Media, Sponsors, and Fans and the Sales Process\u003cbr\u003e What Is Sales?\u003cbr\u003e Database Sport Marketing and Sales\u003cbr\u003e Typical Sales Approaches Used in Sport\u003cbr\u003e Innovative Promotional Approaches for Selling Sport Products and Services\u003cbr\u003e Yield Management and Pricing Strategies\u003cbr\u003e Primary Ticketers and Secondary Ticket Marketplaces\u003cbr\u003e Customer Lifetime Value, Service, and Retention \u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 13. Delivering and Distributing Core Products and Extensions\u003c\/b\u003e\u003cbr\u003e Placing Core Products and Their Extensions\u003cbr\u003e Theory of Sport and Place\u003cbr\u003e Facility\u003cbr\u003e Marketing Channels\u003cbr\u003e Product-Place Matrix\u003cbr\u003e Wrap-Up\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 14. Legal Aspects of Sport Marketing\u003c\/b\u003e\u003cbr\u003e Intellectual Property\u003cbr\u003e Trademark Infringement\u003cbr\u003e Copyright Law and Sport Marketing\u003cbr\u003e Right of Publicity and Invasion of Privacy\u003cbr\u003e Contractual Issues Involving Consumers\u003cbr\u003e Promotion Law Issues\u003cbr\u003e Emerging Issues\u003cbr\u003e Wrap-Up\u003c\/div\u003e\u003c!--end tabTableOfContents--\u003e\u003cdiv id=\"tab-author\" class=\"tab-content\"\u003e \u003cp\u003e\u003cb\u003eWindy Dees, PhD,\u003c\/b\u003e is a professor of sport administration in the School of Education and Human Development at the University of Miami. She has served as associate chair of the department of kinesiology and sport sciences. Her research expertise is in corporate sponsorship effectiveness and event marketing strategies and in how sport organizations can use these forms of marketing communication to enhance live events and generate revenue. Dees’ research has examined a multitude of variables, including brand awareness, brand and event personality, image transfer, sponsorship effectiveness, purchase behaviors, and a multitude of event marketing and management factors. Her research has been published in \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e, \u003ci\u003eInternational Journal of Sport Management\u003c\/i\u003e, \u003ci\u003eInternational Journal of Sports Marketing and Sponsorship\u003c\/i\u003e,\u003ci\u003e Journal of Sponsorship\u003c\/i\u003e, and \u003ci\u003eSport Management Education Journal\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eDees serves as the graduate program director for sport administration at the University of Miami. She has served as president of the Sport Marketing Association, executive editor of the \u003ci\u003eGlobal Sport Business Journal\u003c\/i\u003e, editorial board member for \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e, and guest reviewer for many other sport management academic journals. Prior to entering academia, she was an account executive for Synergy Sports Marketing in Orlando, Florida, selling and servicing corporate partnerships in professional golf.\u003cbr\u003e\u003cbr\u003eDees earned her bachelor’s degree in psychology and communications from Rollins College in Winter Park, Florida, where she was an All-American tennis player. She earned her master’s degree in exercise and sport sciences from the University of Florida in Gainesville, Florida, and her doctorate in sport management from Texas A\u0026amp;M University in College Station, Texas. She is frequently invited to be a sport business expert in publications such as \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eBleacher Report\u003c\/i\u003e, \u003ci\u003eVariety\u003c\/i\u003e, and \u003ci\u003eDallas Morning News\u003c\/i\u003e and has been a guest on ESPN Radio.\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePatrick Walsh, PhD,\u003c\/b\u003e is a professor of sport management in the David B. Falk College of Sport and Human Dynamics at Syracuse University. He previously held faculty positions at Indiana University and the University of Miami. His research focuses on the brand management practices of sport organizations and how they can best harness the power of their brand to further their business objectives. He has examined topics such as the effectiveness of brand extensions in sports, the rebranding of sport organizations, and the use of new media forums—specifically sport video games and social media outlets—as marketing and branding tools. His research has been published in journals such as \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e, \u003ci\u003eJournal of Sport Management\u003c\/i\u003e, \u003ci\u003eSport Management Review\u003c\/i\u003e, \u003ci\u003eInternational Journal of Sports Marketing and Sponsorship\u003c\/i\u003e, and \u003ci\u003eJournal of Consumer Marketing\u003c\/i\u003e. Walsh has also served on the editorial boards of \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e, \u003ci\u003eInternational Journal of Sport Management\u003c\/i\u003e, and \u003ci\u003eJournal of Global Sport Management\u003c\/i\u003e, and he was an executive board member of the Sport Marketing Association. In 2016, he was named a research fellow of the Sport Marketing Association, which honors individual accomplishments and excellence in sport marketing research.\u003c\/p\u003e\n\u003cp\u003ePrior to entering academia, Walsh worked in marketing with the National Football League’s Buffalo Bills and was an associate with Velocity Sports and Entertainment (now MKTG), where he developed and executed strategic marketing plans for a number of today’s top sponsors of professional and collegiate sport properties. Walsh earned a bachelor’s degree in marketing and entrepreneurship and emerging enterprises from Syracuse University, a master’s degree in sport administration from Canisius College, and a doctorate in kinesiology with an emphasis in sport management from the University of Minnesota.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChad McEvoy, EdD,\u003c\/b\u003e is dean of the College of Applied Science and Technology at Illinois State University, having previously served as vice provost for faculty affairs and chief of staff to the executive vice president and provost at Northern Illinois University from 2020 to 2023. McEvoy served as chair of the department of kinesiology and physical education at Northern Illinois University from 2015 to 2019, after holding the rank of professor at Illinois State University and Syracuse University.\u003c\/p\u003e\n\u003cp\u003eMcEvoy’s academic expertise is in sport management, where he was president of the Sport Marketing Association (SMA), and he has also held roles as founding editor of \u003ci\u003eCase Studies in Sport Management\u003c\/i\u003e and coeditor of the \u003ci\u003eJournal of Issues in Intercollegiate Athletics\u003c\/i\u003e. McEvoy is coauthor of seven sport management textbooks, and his scholarship on the business of professional sport and intercollegiate athletics has been cited in major media outlets, including \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eUSA Today\u003c\/i\u003e, and \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e. McEvoy was the 2014 recipient of the prestigious Sutton Award, awarded by SMA each year to an educator best exemplifying the association’s mission to expand the body of knowledge in sport marketing through close connection to the sport industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSteve McKelvey, JD,\u003c\/b\u003e joined the Mark H. McCormack Department of Sport Management at University of Massachusetts–Amherst in 2002, after spending 15 years in the sport industry in New York City.\u003cbr\u003e\u003cbr\u003eHis sport marketing, sponsorship, and sales experience includes six years in the corporate sponsorship division of Major League Baseball, where he served a pivotal role in the creation of the league’s corporate sponsorship program and was instrumental in the generation of over $50 million in corporate sponsorship revenues. He subsequently spent six years building a profitable in-house sport marketing agency within one of the country’s leading sport magazine publishers, developing and implementing sales promotions for clients such as Wise Snacks, Beck’s Beer, Century 21 Real Estate, U.S. Postal Service, and Suzuki.\u003cbr\u003e\u003cbr\u003ePrior to joining the University of Massachusetts faculty, he taught as an adjunct professor of sport law at the Seton Hall School of Law. He has authored articles on sport marketing, licensing, and the law for publications such as \u003ci\u003eAmerican Business Law Journal\u003c\/i\u003e,\u003ci\u003e Virginia Sports and Entertainment Law Journal\u003c\/i\u003e, \u003ci\u003eSeton Hall Journal of Sport Law\u003c\/i\u003e, \u003ci\u003eEntertainment and Sports Lawyer\u003c\/i\u003e, \u003ci\u003eJournal of Legal Aspects of Sport\u003c\/i\u003e, \u003ci\u003eJournal of Sport Management\u003c\/i\u003e, \u003ci\u003eSport Management Review\u003c\/i\u003e, \u003ci\u003eSports Business Journal\u003c\/i\u003e, and \u003ci\u003eBrandweek\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eMcKelvey holds a bachelor’s degree in American studies from Amherst College, a master’s degree from the University of Massachusetts sport management program, and a juris doctorate from Seton Hall School of Law. He was admitted to the New York State Bar in 1993.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAuthor--\u003e\u003cdiv id=\"tab-excerpt\" class=\"tab-content\"\u003e \u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/ai-chatbots-and-apps-improve-service-and-gameday-fan-experience\"\u003eAI, chatbots, and apps improve service and gameday fan experience\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/building-brands-and-brand-equity\"\u003eBuilding brands and brand equity\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/gauging-fans-involvement-and-commitment\"\u003eGauging fans’ involvement and commitment\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/Marketing_management_process.jpg?v=1754411849\" alt=\"\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/Marketing_management_process.jpg?v=1754411849\" alt=\"\"\u003eMarketing management process\u003c\/a\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/Advertising_communication_process.jpg?v=1754411883\" alt=\"\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/Advertising_communication_process.jpg?v=1754411883\" alt=\"\"\u003eAdvertising communication process\u003c\/a\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/Sponsorship_considerations.jpg?v=1754411918\" alt=\"\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/Sponsorship_considerations.jpg?v=1754411918\" alt=\"\"\u003eSponsorship considerations\u003c\/a\u003e\u003ca data-fancybox class=\"fancybox\" data-fancybox-group=\"gallery\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/Sample_sales_organizational_chart.jpg?v=1754411952\" alt=\"\"\u003e\u003cimg class=\"sample-content-thumbnail img-responsive\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/Sample_sales_organizational_chart.jpg?v=1754411952\" alt=\"\"\u003eSample sales organizational chart\u003c\/a\u003e\n\u003c\/div\u003e\u003c!--end tabExcerpt--\u003e\u003cdiv id=\"tab-ancillaries\" class=\"tab-content\"\u003e \u003cp\u003eAll ancillaries are free to adopting instructors through \u003ca href=\"https:\/\/us.humankinetics.com\/pages\/ancillary-materials\" target=\"_blank\"\u003eHK\u003ci\u003ePropel\u003c\/i\u003e\u003c\/a\u003e.\u003cspan style=\"font-weight: var(--bs-body-font-weight); text-align: var(--bs-body-text-align);\"\u003e   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructor guide.\u003c\/b\u003e Includes a sample syllabus and ideas for case studies. Individual chapter-by-chapter files include a summary, objectives, outline, discussion questions and activities, classroom assignment, sport marketing plan, description of tasks that students must complete in HK\u003ci\u003ePropel\u003c\/i\u003e after reading each chapter, and suggestions of cases to read in \u003ci\u003eCase Studies in Sport Management\u003c\/i\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTest package. \u003c\/b\u003eContains 420 test questions in true-false, fill-in-the-blank, matching, and multiple-choice formats. The files may be downloaded for integration with a learning management system or printed for use as paper-based tests.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter quizzes. \u003c\/b\u003eContains ready-made quizzes (10 questions each) to assess student comprehension of the most important concepts in each chapter. Each quiz may be downloaded or assigned to students directly through HK\u003ci\u003ePropel\u003c\/i\u003e. The chapter assessments are automatically graded, and instructors can review student scores in the platform.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePresentation package. \u003c\/b\u003eFeatures more than 360 PowerPoint slides of text, artwork, and tables from the book that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed to make handouts for students. Instructors can easily add, modify, and rearrange the order of the slides.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eImage bank.\u003c\/b\u003e Includes most of the figures, content photos, and tables from the text, sorted by chapter. These can be used in developing a customized presentation based on specific course requirements.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructors also receive access to all student materials in HK\u003ci\u003ePropel\u003c\/i\u003e. \u003c\/b\u003eFor \u003ci\u003eSport Marketing, Sixth Edition,\u003c\/i\u003e this includes the semester-long sport marketing plan project, recommended video links for each chapter, and key terms review for each chapter. Also included are approximately 40 student learning activities (including 20 video clips) that come with downloadable Word files that prompt students to respond to short-answer questions or complete a task after viewing a video, visiting a website, or reading an article.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAncillaries--\u003e","brand":"Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey","offers":[{"title":"Ebook With Online Resource","offer_id":43512944132170,"sku":null,"price":114.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718228146.jpg?v=1780943805","url":"https:\/\/us.humankinetics.com\/products\/sport-marketing-6th-edition-epub","provider":"Human Kinetics","version":"1.0","type":"link"}