{"product_id":"sport-communication-case-studies-2nd-edition-epub","title":"Sport Communication Case Studies 2nd Edition epub","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-tableofcontents\" id=\"display-tableofcontents\"\u003eTable of Contents\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-editor\" id=\"display-editor\"\u003eEditor\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e This ebook is a compilation of articles from \u003ci\u003eInternational Journal of Sport Communication\u003c\/i\u003e. It has been specifically designed for students taking sport communication courses.\u003ch4\u003eAudience\u003c\/h4\u003eEbook for students taking sport communication courses.\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-tableofcontents\" class=\"tab-content\"\u003e \u003ci\u003e\u003cb\u003eSection I. Case Studies Related to Personal and Organizational Communication in Sport\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCase Studies in Personal Communication in Sport\u003c\/b\u003e\u003cbr\u003e Athlete-to-Athlete Verbal Aggression: A Case Study of Interpersonal Communication Among Elite Australian Footballers\u003cbr\u003e\u003ci\u003eJohn H. Kerr and Pippa Grange\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e “We Aren’t Looking at This as an Audition”: Exploring Interim Leadership in College Athletics\u003cbr\u003e\u003ci\u003eBlair W. Browning and Jeffrey W. Kassing\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Coach Verbal Aggression: A Case Study Examining Effects on Athlete Motivation and Perceptions of Coach Credibility\u003cbr\u003e\u003ci\u003eJoseph P. Mazer, Katie Barnes, Alexia Grevious, and Caroline Boger\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Journalists and Olympic Athletes: A Norwegian Case Study of an Ambivalent Relationship\u003cbr\u003e\u003ci\u003eElsa Kristiansen and Dag Vidar Hanstad\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e A Hole in One (Hundred Forty Characters): A Case Study Examining PGA Tour Golfers’ Twitter Use During the Masters\u003cbr\u003e\u003ci\u003eKevin Hull\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Communication Practices and Social Tie Formation: A Case Study of Recreational Lifestyle Sports Cultures\u003cbr\u003e\u003ci\u003eVeera Ehrlén\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCase Studies in Organizational Communication in Sport\u003c\/b\u003e\u003cbr\u003e Gainline Africa: A Case Study of Sport-for-Development Organizations and the Role of Organizational Relationship Building Via Social Media\u003cbr\u003e\u003ci\u003eMarion E. Hambrick and Per G. Svensson\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Understanding Organizational and Public Perspectives on Stadium Redevelopment Through Social Media: A Case Study of Georgia State University’s “New” Stadium\u003cbr\u003e\u003ci\u003eGlynn M. McGehee, Armin A. Marquez, Beth A. Cianfrone, and Timothy Kellison\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Corporate Consolidation and Content-Management Systems in College Athletics Web Sites: A Case Study of MGoBlue.com\u003cbr\u003e\u003ci\u003eHeather L. Dichter\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Professional Athletes’ Shrinking Privacy Boundaries: Fans, Information and Communication Technologies, and Athlete Monitoring\u003cbr\u003e\u003ci\u003eJimmy Sanderson\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e World Wrestling Entertainment Responds to the Chris Benoit Tragedy: A Case Study\u003cbr\u003e\u003ci\u003eLaura Richardson Walton and Kevin D. Williams\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e A Case-Study Analysis of NCAA Division I Women’s Basketball Tournament Broadcasts: Educational or Commercial Activity?\u003cbr\u003e\u003ci\u003eRichard M. Southall and Mark S. Nagel\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Fantasy Breakdown: A Case Study on Organizational Crisis Communication and Stakeholder Reaction During Mass Product Failure\u003cbr\u003e\u003ci\u003eBrody J. Ruihley, Jason Simmons, Andrew C. Billings, and Rich Calabrese\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eSection II. Case Studies Related to Mediated Communication in Sport\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCase Studies in Sport Mass Media\u003c\/b\u003e\u003cbr\u003e Does Local News Side With Local Organizations? A Case Study of Boosterism and Dependence on Local and National Sources\u003cbr\u003e\u003ci\u003eEunyoung Kim and Wilson Lowrey\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Sports Journalists and England’s Barclays Premier League: A Case Study Examining Reporters’ Takes on Modern Football\u003cbr\u003e\u003ci\u003eDanielle S. Coombs and Anne Osborne\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Attitudes of Sport Print Journalists About Developing Electronic Media Skills: A Case Study of Two Major Newspapers\u003cbr\u003e\u003ci\u003eJohn P. McGuire and Ray Murray\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e “Allez Wiggo”: A Case Study on the Reactions of the British Print Media to Bradley Wiggins’s Victory in the Tour de France\u003cbr\u003e\u003ci\u003eGerald Griggs, Tom Gibbons, Tony Rees, and Mark Groves\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e The Impact of Global Sport on Local Media: A Case Study of Korean Newspaper Coverage of Women’s Golf\u003cbr\u003e\u003ci\u003eSang Keon Yoo\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e ImageBreak Point: A Case Study of How Globalization and Technology Led to New Tennis Media Gatekeepers in the United States\u003cbr\u003e\u003ci\u003eDaniel A. Gruber\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Disabling Prejudice: A Case Study of Images of Paralympic Athletes and Attitudes Toward People With Disabilities\u003cbr\u003e\u003ci\u003eDavid Welch Suggs, Jr., and Jason Lee Guthrie\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCase Studies in Emerging and Social Media in Sport\u003c\/b\u003e\u003cbr\u003e “I Love Twitter”: A Case Study Exploring Local Sports Broadcasters’ Impressions of Twitter\u003cbr\u003e\u003ci\u003eKevin Hull\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Education on the Digital Terrain: A Case Study Exploring College Athletes’ Perceptions of Social-Media Training\u003cbr\u003e\u003ci\u003eJimmy Sanderson, Blair Browning, and Annelie Schmittel\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e #Fight4UNCWSwimandDive: A Case Study of How College Athletes Used Twitter to Help Save Their Teams\u003cbr\u003e\u003ci\u003eKevin Hull\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Characteristics of Users of a Mixed-Martial-Arts Blog: A Case Study of Demographics and Usage Trends\u003cbr\u003e\u003ci\u003eEvan L. Frederick, Galen E. Clavio, Lauren M. Burch, and Matthew H. Zimmerman\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Covering the Scandal in 140 Characters: A Case Study of Twitter’s Role in Coverage of the Penn State Saga\u003cbr\u003e\u003ci\u003eJimmy Sanderson and Marion E. Hambrick\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study\u003cbr\u003e\u003ci\u003eJeffrey W. Kassing and Jimmy Sanderson\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eSection III. Case Studies Related to Sport Communication Services and Support\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCase Studies in Integrated Marketing Communication\u003c\/b\u003e\u003cbr\u003e Communicating Brand Identity on Social Media: A Case Study of the Use of Instagram and Twitter for Collegiate Athletic Branding\u003cbr\u003e\u003ci\u003eBrandi Watkins and Jason W. Lee\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e The Impact of Gamer Motives, Consumption, and In-Game Advertising Effectiveness: A Case Study of Football Sport Video Games\u003cbr\u003e\u003ci\u003eBeth A. Cianfrone and James J. Zhang\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Winning With Apps: A Case Study of the Current Branding Strategies Employed on Professional Sport Teams’ Mobile Apps\u003cbr\u003e\u003ci\u003eBrandi Watkins and Regina Lewis\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Does Advertising Mitigate the Negative Effects of Losing on Satisfaction and Conative Aspects of Sport Attendance? A Case Study in Intercollegiate Athletics\u003cbr\u003e\u003ci\u003eGalen T. Trail, Hyungil Kwon, and Dean F. Anderson\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Use of an Organizational Weblog in Relationship Building: The Case of a Major League Baseball Team\u003cbr\u003e\u003ci\u003eStephen W. Dittmore, G. Clayton Stoldt, and T. Christopher Greenwell\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel\u003cbr\u003e\u003ci\u003eDouglas M. Carroll\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCase Studies in Public Relations and Crisis Communication\u003c\/b\u003e\u003cbr\u003e Scandal in College Basketball: A Case Study of Image Repair via Facebook\u003cbr\u003e\u003ci\u003eEvan Frederick and Ann Pegoraro\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments\u003cbr\u003e\u003ci\u003eMakayla Hipke and Frauke Hachtmann\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Revisiting Image-Restoration Strategies: An Integrated Case Study of Three Athlete Sex Scandals in Sports News\u003cbr\u003e\u003ci\u003eJuan Meng and Po-Lin Pan\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e The Lack of Risk Communication at an Elite Sports Event: A Case Study of the FINA 10 K Marathon Swimming World Cup\u003cbr\u003e\u003ci\u003eJohn J. Miller and John T. Wendt\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Publishing for Paydirt: A Case Study of an Athletic Department Writer\u003cbr\u003e\u003ci\u003eMolly Yanity\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Running a Social-Media Newsroom: A Case Study of the Cincinnati Flying Pig Marathon\u003cbr\u003e\u003ci\u003eLinda J. Schoenstedt and Jackie Reau\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Dodging DeflateGate: A Case Study of Equivocation and Strategic Ambiguity in a Crisis\u003cbr\u003e\u003ci\u003eDavid E. Clementson\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCase Studies in Sport Communication Research\u003c\/b\u003e\u003cbr\u003e Labor’s Denial: A Case Study of How Labor Used the Media and Public Relations to Block the First NBA–ABA Merger Attempt\u003cbr\u003e\u003ci\u003eWilliam B. Anderson\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Media Industries and Sport Scandals: Deadspin, Sports Illustrated, ESPN, and the Manti Te’o Hoax\u003cbr\u003e\u003ci\u003eBenjamin Burroughs and Travis Vogan\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches\u003cbr\u003e\u003ci\u003eJonathan A. Jensen, Shaina M. Ervin, and Stephen W. Dittmore\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e Gender and Predictors of Multiplatform Media Uses: A Case Study of the Super Bowl\u003cbr\u003e\u003ci\u003eRoger Cooper and Tang Tang\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e A Case Study on Message-Board and Media Framing of Gay Male Athletes on a Politically Liberal Web Site\u003cbr\u003e\u003ci\u003eEdward M. Kian\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e A Hit on American Football: A Case Study of Bottom-up Framing Through Op-Ed Readers’ Comments\u003cbr\u003e\u003ci\u003eTravis R. Bell and Jimmy Sanderson\u003c\/i\u003e\n\u003c\/div\u003e\u003c!--end tabTableOfContents--\u003e\u003cdiv id=\"tab-editor\" class=\"tab-content\"\u003e \u003cb\u003ePaul M. Pedersen, PhD, \u003c\/b\u003eis a professor of sport management and the director of the sport management program in the School of Public Health at Indiana University at Bloomington (IU). He has worked as a sports writer, sport management consultant, and sport business columnist. Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication, and the activities and practices of various sport organization personnel.\u003cbr\u003e\u003cbr\u003e A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published eight books (including \u003ci\u003eHandbook of Sport Communication\u003c\/i\u003e, \u003ci\u003eResearch Methods and Design in Sport Management\u003c\/i\u003e, and \u003ci\u003eStrategic Sport Communication\u003c\/i\u003e) and over 95 articles in peer-reviewed outlets such as the \u003ci\u003eJournal of Sport Management\u003c\/i\u003e, \u003ci\u003eEuropean Sport Management Quarterly\u003c\/i\u003e, \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e, \u003ci\u003eInternational Journal of Sports Marketing and Sponsorship\u003c\/i\u003e, \u003ci\u003eSociology of Sport Journal\u003c\/i\u003e,\u003ci\u003e International Review for the Sociology of Sport\u003c\/i\u003e, and \u003ci\u003eJournal of Sports Economics\u003c\/i\u003e. He has also been a part of more than 100 refereed presentations at professional conferences and more than 50 invited presentations, including invited addresses in China, Denmark, Hungary, Norway, and South Korea. He has been interviewed and quoted in publications as diverse as the \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eChina Daily\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e Founder and editor in chief of the\u003ci\u003e International Journal of Sport Communication\u003c\/i\u003e, he serves on the editorial board of 10 journals. A 2011 inductee into the Golden Eagle Hall of Fame (East High School in Pueblo, Colorado), Pedersen lives in Bloomington, Indiana, with his wife, Jennifer, and their two youngest children, Brock and Carlie. Their two oldest children also live in Bloomington and attend IU: Zack is an undergraduate student, and Hallie is a graduate student.\u003c\/div\u003e\u003c!--end tabEditor--\u003e","brand":"Paul M. Pedersen","offers":[{"title":"Ebook","offer_id":43572001964106,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718253919.jpg?v=1778083604","url":"https:\/\/us.humankinetics.com\/products\/sport-communication-case-studies-2nd-edition-epub","provider":"Human Kinetics","version":"1.0","type":"link"}