{"product_id":"managing-sport-events-3rd-edition-epub","title":"Managing Sport Events 3rd Edition epub","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-tableofcontents\" id=\"display-tableofcontents\"\u003eTable of Contents\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-author\" id=\"display-author\"\u003eAuthor\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-ancillaries\" id=\"display-ancillaries\"\u003eAncillaries\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-excerpt\" id=\"display-excerpt\"\u003eExcerpts\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e \u003cp\u003eRunning a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as \u003ci\u003eManaging Sport Events, Third Edition\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eWhile other texts in this space stray into the area of facility management, \u003ci\u003eManaging Sport Events\u003c\/i\u003e keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation.\u003cbr\u003e\u003cbr\u003eThe third edition includes new and updated content that incorporates plenty of contemporary real-life examples:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInsights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives\u003c\/li\u003e\n\u003cli\u003eAll-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement\u003c\/li\u003e\n\u003cli\u003eAn updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness\u003c\/li\u003e\n\u003cli\u003eAn expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA)\u003c\/li\u003e\n\u003cli\u003eAn expanded section outlining how principles of project management can be used to effectively plan events\u003c\/li\u003e\n\u003cli\u003eNew industry profiles that provide insights into key players and noteworthy happenings in event management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRelated online activities, delivered through HK\u003ci\u003ePropel\u003c\/i\u003e, provide robust learning opportunities for students:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook\u003c\/li\u003e\n\u003cli\u003eScenario-based activities in which students make a decision and then see the implications of their choice\u003c\/li\u003e\n\u003cli\u003eMini case studies for each chapter with questions to test comprehension\u003c\/li\u003e\n\u003cli\u003eSample contracts that represent common agreements encountered in event management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePracticing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers.\u003cbr\u003e\u003cbr\u003eBlending traditional business tenets of sport management with the distinct aspects of event management, \u003ci\u003eManaging Sport Events, Third Edition,\u003c\/i\u003e prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories.\u003cbr\u003e\u003cbr\u003eNote: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with this ebook.\u003c\/p\u003e\n\u003ch4\u003eAudience\u003c\/h4\u003eTextbook for introductory courses in sport event management and facility management; reference for academic libraries and sport event professionals.\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-tableofcontents\" class=\"tab-content\"\u003e \u003cb\u003eChapter 1.\u003c\/b\u003e Understanding the Sport Event Industry\u003cbr\u003e Career Paths in Sport Event Management\u003cbr\u003e Skills, Knowledge, and Traits for Success\u003cbr\u003e Sport Events Versus Nonsport Events\u003cbr\u003e Sport Tourism\u003cbr\u003e Relationship Between Sport Event Management and Sport Facility Management\u003cbr\u003e Types of Sporting Events\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e Event Conceptualization, Planning, and Project Management\u003cbr\u003e Event Leadership\u003cbr\u003e Decision Making in Event Management\u003cbr\u003e Brainstorming in Event Management\u003cbr\u003e Purpose of the Event\u003cbr\u003e Choosing the Type of Event\u003cbr\u003e SWOT Analysis\u003cbr\u003e Developing a Mission for the Event\u003cbr\u003e Setting Goals and Objectives\u003cbr\u003e Planning Logistics\u003cbr\u003e Thinking Creatively and Planning for Uniqueness\u003cbr\u003e Planning for Diversity, Equity, and Inclusion\u003cbr\u003e Sustainable Sporting Events\u003cbr\u003e Planning Promotional and Ancillary Components\u003cbr\u003e Planning for Contingencies\u003cbr\u003e Project Management\u003cbr\u003e Event Planning Blunders\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 3.\u003c\/b\u003e Event Bidding\u003cbr\u003e Economic Impact\u003cbr\u003e Sports Commissions\u003cbr\u003e Sport Event Trends\u003cbr\u003e Bidding Process\u003cbr\u003e Feasibility Studies\u003cbr\u003e Bid Documents\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 4.\u003c\/b\u003e Event Budgeting\u003cbr\u003e Event Budgeting Process\u003cbr\u003e Types of Revenues\u003cbr\u003e Types of Expenses\u003cbr\u003e Controlling Costs\u003cbr\u003e Cash Flow and Cash Management\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 5.\u003c\/b\u003e Event Sponsorship\u003cbr\u003e Sponsorship\u003cbr\u003e Benefits of Event Sponsorship\u003cbr\u003e Activation\u003cbr\u003e Sponsorship and Technology\u003cbr\u003e Ensuring DEI\u003cbr\u003e Evaluating Your Event\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 6.\u003c\/b\u003e Event Marketing\u003cbr\u003e Marketing Sport Events\u003cbr\u003e Developing a Marketing Plan\u003cbr\u003e Market Research and Analysis\u003cbr\u003e Understanding Consumers\u003cbr\u003e Setting Marketing Goals and Objectives\u003cbr\u003e Market Segmentation and Target Markets\u003cbr\u003e Branding the Event\u003cbr\u003e Event Pricing\u003cbr\u003e Distribution\u003cbr\u003e Event Promotion\u003cbr\u003e Sales\u003cbr\u003e Creating Community Support\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 7.\u003c\/b\u003e Event Publicity\u003cbr\u003e Sport Publicity\u003cbr\u003e Publicity\u003cbr\u003e Media Relations\u003cbr\u003e The Five Rs of Media Relations\u003cbr\u003e Social Media\u003cbr\u003e Social Media Strategy\u003cbr\u003e Evaluating Success\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 8.\u003c\/b\u003e Legal Issues\u003cbr\u003e Contracts 101\u003cbr\u003e Technology and Contracts\u003cbr\u003e Negotiating Contracts\u003cbr\u003e Types of Contracts\u003cbr\u003e Common Clauses\u003cbr\u003e Waivers and Releases\u003cbr\u003e Permits and Licenses\u003cbr\u003e Assessing Your Insurance Needs\u003cbr\u003e Federal Legislation\u003cbr\u003e Diversity, Equity, and Inclusion\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 9.\u003c\/b\u003e Risk Management and Negligence\u003cbr\u003e Risk Management Process\u003cbr\u003e Risk Management Planning\u003cbr\u003e Threats to Events (Types of Emergencies)\u003cbr\u003e Understanding and Managing Crowds\u003cbr\u003e Crowd Management Plans\u003cbr\u003e Negligence\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 10.\u003c\/b\u003e Event Staffing\u003cbr\u003e Organizational Chart\u003cbr\u003e Identifying Necessary Staff\u003cbr\u003e Scheduling Staff\u003cbr\u003e Considering Outsourcing Staff\u003cbr\u003e Managing and Motivating Staff\u003cbr\u003e Personal Management Style and Effective Leadership\u003cbr\u003e Management Meetings\u003cbr\u003e Communicating With Staff\u003cbr\u003e Volunteers\u003cbr\u003e Team Building\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 11.\u003c\/b\u003e Event Services and Logistics\u003cbr\u003e Event Timeline\u003cbr\u003e Event Registration\u003cbr\u003e Ticket Sales\u003cbr\u003e Food and Beverage Operations\u003cbr\u003e Hospitality Services\u003cbr\u003e Waste Management Services\u003cbr\u003e Custodial Services\u003cbr\u003e Transportation Services\u003cbr\u003e Lighting\u003cbr\u003e Vendor Relationships\u003cbr\u003e Event Facility Selection\u003cbr\u003e Customer Service\u003cbr\u003e Awards Ceremonies\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 12.\u003c\/b\u003e Event Day Management\u003cbr\u003e Managing Event Day\u003cbr\u003e Easily Missed Details\u003cbr\u003e Event Day Tools\u003cbr\u003e Managing Staff\u003cbr\u003e Managing Spectators\u003cbr\u003e Managing Participants\u003cbr\u003e Managing Sponsors\u003cbr\u003e Consumer Experience\u003cbr\u003e Customer Service\u003cbr\u003e Health and Safety Protocols\u003cbr\u003e Event Day Technologies\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 13.\u003c\/b\u003e Postevent Details and Evaluation\u003cbr\u003e Postevent Promotions\u003cbr\u003e Postevent Media Coverage\u003cbr\u003e Sponsor Follow-Up\u003cbr\u003e Postevent Debriefing\u003cbr\u003e Event Evaluation\u003cbr\u003e Evaluating Outcomes and Objectives\u003cbr\u003e Measuring Economic Impact\u003cbr\u003e Summary\u003cbr\u003e Learning Activities\u003c\/div\u003e\u003c!--end tabTableOfContents--\u003e\u003cdiv id=\"tab-author\" class=\"tab-content\"\u003e \u003cb\u003eT. Christopher Greenwell, PhD,\u003c\/b\u003e is a professor in the department of health and sport science at the University of Louisville in Kentucky. He has taught event management since 2002 and has published several articles on unique aspects of the service environment at sporting events and how these can be used as an effective marketing tool.\u003cbr\u003e\u003cbr\u003e Greenwell has direct experience as an event manager, having planned and coordinated the event management, promotions, and game operations for all athletic events in an NCAA Division I athletic program. Events under his management set attendance records in men’s and women’s basketball, volleyball, and women’s soccer. Greenwell was also an event volunteer for major events such as the Super Bowl, the PGA Championship, the Ryder Cup, NASCAR races, Kentucky Derby week, and the World Equestrian Games.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eLeigh Ann Danzey-Bussell, PhD,\u003c\/b\u003e is an associate professor of sport management at Trevecca Nazarene University in Nashville. She has taught event and facility management courses since 2006. In 2008, she was named Outstanding Professor of the Year by Sigma Phi Epsilon (Gamma Chapter) at Ball State University in Muncie, Indiana.\u003cbr\u003e\u003cbr\u003e Danzey-Bussell has over 25 years of experience working in the sport industry in various capacities in NCAA Division I, II, and III programs and NAIA programs as well as in the nonprofit sector. She has served as the executive director of Team Clydesdale International, a nonprofit organization responsible for hosting national and world championships in various events. She also worked as the media relations coordinator for the United States Golf Tour, and she was a sport information director responsible for event management and promotion at the University of Alabama, University of South Alabama, and Northeast Louisiana University. Danzey-Bussell serves as the chair of the North American Society for Sport Management’s Teaching \u0026amp; Learning Fair. A former member of the finance committee for the North American Society for the Sociology of Sport, she is currently a member of the Drake Group and the Nashville Sports Council and is a TN Promise mentor.\u003cbr\u003e\u003cbr\u003e Danzey-Bussell has volunteered for local, regional, and national sporting events, including American Heart Association walks, Southeastern Conference gymnastics championships, two NCAA Final Four championships (Indianapolis and Atlanta), NCAA swimming and diving championships, the 2018 NCAA men’s basketball tournament (rounds 1 and 2) in Nashville, the 2018 Music City Bowl, the 2012 Super Bowl in Indianapolis, the 2019 Super Bowl in Atlanta, the 2019 Southeastern Conference men’s basketball tournament, and the 2019 NFL draft. She also served the University of Alabama as the alumni chapter president for the state of Indiana for 10 years.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDavid J. Shonk, PhD,\u003c\/b\u003e is an associate professor in the Hart School of Hospitality, Sport, and Recreation Management at James Madison University in Harrisonburg, Virginia, where he conducts research in sport event management and has taught a course in sport facility and event management. Shonk has worked as a meeting and event planner in both professional sports and the nonprofit sector since 2003. During that time, he was responsible for planning a range of conferences, tours, and events, including concerts, on-field promotions, and special events such as the Carolina League All-Star Game. He also worked as marketing director of the Salem professional baseball club and director of development at DECA Inc.\u003cbr\u003e\u003cbr\u003e In 2011, Shonk founded the all-volunteer organization Harrisonburg-Rockingham Sports Commission, where he serves as the executive director. He also currently serves as associate editor for the \u003ci\u003eSport Management Education Journal\u003c\/i\u003e.\u003c\/div\u003e\u003c!--end tabAuthor--\u003e\u003cdiv id=\"tab-excerpt\" class=\"tab-content\"\u003e \u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/event-day-technologies\"\u003eEvent-day technologies\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/relationship-between-sport-event-management-and-sport-facility-management\"\u003eRelationship between sport event management and sport facility management\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/sustainable-sporting-events\"\u003eSustainable sporting events\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/understanding-and-managing-crowds\"\u003eUnderstanding and managing crowds\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c!--end tabExcerpt--\u003e\u003cdiv id=\"tab-ancillaries\" class=\"tab-content\"\u003e \u003cp\u003eAll ancillaries are free to adopting instructors through \u003ca href=\"\/pages\/ancillary-materials\" target=\"_blank\"\u003eHK\u003ci\u003ePropel\u003c\/i\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructor guide.\u003c\/b\u003e Includes a sample syllabus, recommended classroom activities, and sample responses to end-of-chapter learning activities and case study questions featured in the text. Also provided is an overview of the student event planning project and how to incorporate it into the course throughout the semester.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTest package.\u003c\/b\u003e Contains nearly 400 questions in true-false, fill-in-the-blank, essay and short-answer, matching, and multiple-choice formats. The files may be downloaded for integration with a learning management system or printed for use as paper-based tests. Instructors may also create their own customized quizzes or tests from the test bank questions to assign to students directly through HK\u003ci\u003ePropel\u003c\/i\u003e. Multiple-choice and true-false questions are automatically graded, and instructors can review student scores in the platform.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter quizzes.\u003c\/b\u003e Contains ready-made quizzes (9-10 questions each) to assess student comprehension of the most important concepts in each chapter. Each quiz may be downloaded or assigned to students directly through HK\u003ci\u003ePropel\u003c\/i\u003e. The chapter assessments are automatically graded, and instructors can review student scores in the platform.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePresentation package.\u003c\/b\u003e Features approximately 250 PowerPoint slides of text, artwork, and tables from the book that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed to make handouts.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructors also receive access to all student materials in HK\u003ci\u003ePropel\u003c\/i\u003e.\u003c\/b\u003e For \u003ci\u003eManaging Sport Events, Third Edition\u003c\/i\u003e, this includes student learning activities consisting of a semester-long event planning and execution project, scenario-based activities, mini case studies, and sample contracts.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAncillaries--\u003e","brand":"T. Christopher Greenwell,Leigh Ann Danzey-Bussell,David J. Shonk","offers":[{"title":"Ebook With Online Resource","offer_id":43512897306698,"sku":null,"price":83.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718217638.jpg?v=1777103449","url":"https:\/\/us.humankinetics.com\/products\/managing-sport-events-3rd-edition-epub","provider":"Human Kinetics","version":"1.0","type":"link"}