Whether it’s a local event, state championship, or international competition, running a successful sport event requires the knowledge and skills to plan, organize, promote, lead, and communicate. Managing Sport Events presents the principles and practices related to effective event management, taking readers through the entire process from event conception through postevent evaluation.
Merging research findings with best practices, Managing Sport Events is an essential text for sport event management courses and combined sport event and facilities management courses. In each chapter, key principles of event management are presented and reinforced through examples from the sport industry. Case studies from a variety of sports and settings offer a balanced, practical perspective for handling all levels of events. In addition, each chapter features a profile of an industry professional providing insights from event managers working in venues.
This text also includes learning activities that challenge students to assess existing events and consider how they might manage these events differently based on information from the chapter. Numerous checklists, templates, and worksheets throughout the text demonstrate a variety of tools for successful planning and implementation of events. The accompanying instructor guide offers detailed suggestions on incorporating the text into a combined facilities and events course as well as activities and guidelines for implementing a semester-long event management project.
Managing Sport Events prepares students to enter the field with the conceptual skills to immediately engage in event production and evaluation. It also offers current industry professionals a reliable reference and professional development resource. Readers will find a comprehensive discussion of what it takes to produce a successful event:
• Event conception and development
• Key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management
• Key operational areas, including services, logistics, and on-site management
• Postevent duties and considerations
Managing Sport Events integrates the traditional business segments of sport management with the unique requirements of event management. From a local youth soccer tournament to the Olympic Games, Managing Sport Events is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at the high school, college, amateur, minor league, professional, and international levels.
Textbook for introductory courses in sport event management and sport event and facility management; reference for academic libraries and sport event professionals.
Table of Contents
Chapter 1. Understanding the Sport Event Industry
Career Paths in Sport Event Management
Skills, Knowledge, and Traits for Success
Sport Events Versus Nonsport Events
Relationship Between Sport Event Management and Sport Facility Management
Types of Sporting Events
Chapter 2. Event Conceptualization
Leadership and Decision Making in Event Management
Brainstorming in Event Management
Purpose of the Event
Choosing the Type of Event
Developing a Mission for the Event
Setting Goals and Objectives
Thinking Creatively and Planning for Uniqueness
Planning Promotional and Ancillary Components
Developing an Operational Timeline
Planning for Contingencies
Chapter 3. Event Bidding
Chapter 4. Event Staffing
Identifying Necessary Staff
Considering Outsourcing Staff
Managing and Motivating Staff
Personal Management Style and Effective Leadership
Communicating With Staff
Chapter 5. Event Budgeting
Stages of the Budgeting Process
Types of Budgets
Types of Revenues
Types of Agreements
Types of Expenses
Cash Flow and Cash Management
Chapter 6. Event Sponsorship
Components of a Sponsorship Proposal
Activation and Evaluation Techniques
Chapter 7. Event Marketing
Developing a Marketing Plan
The Marketing Mix
Branding the Event
Electronic Event Marketing
Creating Community Support
Chapter 8. Media Promotion and Relations
The Critical Rs
Symbiotic Relationship: Working Together to Achieve Greatness
Differentiating the Promotional Mix From the Marketing Mix
Social Media: A “New” Tool for Success
Chapter 9. Contract Considerations
Types of Contracts
Tips for Negotiating Contracts
An Attorney’s Perspective: Neil Braslow, JD, on Contracts
Chapter 10. Risk Management and Negligence
Risk Management Process
Risk Management Planning
Threats to Events
Crowd Management Plans
Chapter 11. Event Services and Logistics
Food and Beverage Operations
Waste Management Services
Event Facility Selection
Chapter 12. Event-Day Management
Easily Missed Details
Chapter 13. Postevent Details and Evaluation
Postevent Media Coverage
Evaluating Outcomes and Objectives
Measuring Economic Impact
ExcerptsEvent Organizers Focus On Revenue Streams To Maximize Profitability
Event Partnerships Require Carefully Crafted Contracts
Postevent Communication An Integral Component To Overall Event Success
AncillariesAll ancillary materials are FREE to course adopters and available online at www.HumanKinetics.com/ManagingSportEvents.
Instructor guide. Offers tips on incorporating the text in a combined facilities and events course. It also provides suggestions and guidelines for implementing a semester-long class-run event management project, such as a golf tournament fundraiser.
Test package. Features a bank of more than 150 questions in mutiple-choice, true-or-false, essay, and fill-in-the-blank formats. The test package is available for use through multiple formats, including a learning management system, Respondus, and rich text.
Presentation package. Includes more than 150 slides that instructors can use for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed as transparencies or handouts for distribution to students. Instructors can easily add, modify, and rearrange the order of the slides as well as search for content based on key words.
The presentation package is also available for purchase • ISBN 978-1-4504-5374-5.