{"product_id":"fundraising-for-sport-and-athletics-3rd-edition-epub","title":"Fundraising for Sport and Athletics 3rd Edition epub","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-tableofcontents\" id=\"display-tableofcontents\"\u003eTable of Contents\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-author\" id=\"display-author\"\u003eAuthor\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-ancillaries\" id=\"display-ancillaries\"\u003eAncillaries\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e \u003cp\u003e\u003cb\u003eExplore innovative fundraising strategies.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMost athletic organizations—ranging from youth and junior levels to collegiate and Olympic levels—have insufficient finances to meet operational needs, requiring personnel to learn to proactively address resource deficiencies. Fundraising has become a critical strategy for bridging these financial gaps and covering essential expenses. This is particularly true in today’s financial landscape, in which the competition for fundraising dollars has exponentially increased.\u003c\/p\u003e\n\u003cp\u003eIn the third edition of \u003ci\u003eFundraising for Sport and Athletics\u003c\/i\u003e, author Richard Leonard expands upon the foundation of fundraising offered in previous editions with advanced strategies, updated fundraising program examples, and additional scholarly support of the administrative concepts. The discussion of fundraising programs has been developed to include additional aspects of the fundraising campaign, including situational analysis, problem and goal statements, and tentative strategies. This edition modernizes the fundraising administrative concepts to integrate the most current standards and operational functions.\u003c\/p\u003e\n\u003cp\u003eWhether you are a student studying to be an athletic administrator or you are already a fundraising administrator, \u003ci\u003eFundraising Sport and Athletics\u003c\/i\u003e contains the ideal mix of fundraising theory and practice that is essential for achieving athletic organization success.\u003c\/p\u003e\n\u003cp\u003eFormerly published in 2022 by FiT Publishing.\u003c\/p\u003e\n\u003ch4\u003eAudience\u003c\/h4\u003e\n\u003cp\u003eResource for students studying to be athletic administrators and for fundraising administrators already working in the field.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-tableofcontents\" class=\"tab-content\"\u003e \u003cp\u003e\u003ci\u003e\u003cb\u003eSection I. The Administration of Fundraising Programs\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 1.\u003c\/b\u003e Introduction to Fundraising\u003cbr\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e Fundraising Program Planning\u003cbr\u003e\u003cb\u003eChapter 3.\u003c\/b\u003e Fundraising Program Organization\u003cbr\u003e\u003cb\u003eChapter 4.\u003c\/b\u003e Human Resources: Staffing and Onboarding\u003cbr\u003e\u003cb\u003eChapter 5.\u003c\/b\u003e Human Resources: Training, Performance Evaluation, Reward Systems, and Employment Separations\u003cbr\u003e\u003cb\u003eChapter 6.\u003c\/b\u003e Development of a Fundraising Board of Directors\u003cbr\u003e\u003cb\u003eChapter 7.\u003c\/b\u003e Fundraising Volunteers\u003cbr\u003e\u003cb\u003eChapter 8.\u003c\/b\u003e Marketing Research\u003cbr\u003e\u003cb\u003eChapter 9.\u003c\/b\u003e Marketing Mix\u003cbr\u003e\u003cb\u003eChapter 10.\u003c\/b\u003e Marketing Communication\u003cbr\u003e\u003cb\u003eChapter 11.\u003c\/b\u003e Financial Controls and Evaluation\u003cbr\u003e\u003cb\u003eChapter 12.\u003c\/b\u003e Advanced Fundraising Strategies\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cb\u003eSection II. Fundraising Events\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 13.\u003c\/b\u003e Introduction to Fundraising Events and Activities\u003cbr\u003e\u003cb\u003eChapter 14.\u003c\/b\u003e Introduction to Fundraising Programs\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cb\u003eSection III. Summer Sport Camp Fundraisers\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 15.\u003c\/b\u003e Summer Camps as Fundraisers\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabTableOfContents--\u003e\u003cdiv id=\"tab-author\" class=\"tab-content\"\u003e \u003cp\u003e\u003cb\u003eRichard Leonard, PhD,\u003c\/b\u003e is currently a professor of business administration and management at Flagler College in Tallahassee, Florida. His primary teaching focus is strategic management, with secondary instruction in human resource management and marketing. For eight years at Flagler, Dr. Leonard was the department chair for business administration and accounting. His duties included curriculum improvement, human resource management of departmental faculty (full-time and adjunct), development of departmental initiatives, and participation in external departmental activities and promotions. In addition to his duties at Flagler College, Dr. Leonard was on the sport management faculty at the United States Sports Academy (USSA). His principal areas of instruction at USSA were doctoral and graduate-level courses in strategic management, strategic marketing, human resource management, event planning, and fundraising.\u003c\/p\u003e\n\u003cp\u003eA prolific author, Dr. Leonard’s textbooks include \u003ci\u003eSummer Sports Camps 101: A Guidebook for Development and Operation\u003c\/i\u003e (2015), \u003ci\u003ePrinciples of Sport Administration\u003c\/i\u003e (2013), and \u003ci\u003eThe Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching, Third Edition\u003c\/i\u003e (2017). Additionally, he has written numerous articles in the field of sports administration. These articles, published by the American Volleyball Coaches Association, encompass every aspect of sport management, including planning, organization, human resource management, and strategic management.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAuthor--\u003e\u003cdiv id=\"tab-ancillaries\" class=\"tab-content\"\u003e \u003cp\u003eAll ancillaries are free to adopting instructors through \u003ca href=\"https:\/\/us.humankinetics.com\/pages\/ancillary-materials\" target=\"_blank\"\u003eHK\u003ci\u003ePropel\u003c\/i\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructor guide.\u003c\/b\u003e Includes a sample syllabus, key terms, in-class exercises, and practice projects.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTest package.\u003c\/b\u003e Contains a bank of questions in fill-in-the-blank, essay and short-answer, and multiple-choice format. The files may be downloaded for integration with a learning management system or printed as paper-based tests. Instructors may also create their own customized quizzes or tests from the test bank questions to assign to students directly through HK\u003ci\u003ePropel\u003c\/i\u003e. Multiple-choice and true-false questions are automatically graded, and student scores can be reviewed by instructors in the platform.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePresentation package. \u003c\/b\u003eFeatures PowerPoint slides of text, artwork, and tables from the book that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed to make handouts for students. Instructors can easily add, modify, and rearrange the order of the slides.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAncillaries--\u003e","brand":"Richard Leonard","offers":[{"title":"Ebook","offer_id":43649963163722,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/comingsoon_a8dba878-2001-4499-8e1e-4ca86990c929.jpg?v=1780330191","url":"https:\/\/us.humankinetics.com\/products\/fundraising-for-sport-and-athletics-3rd-edition-epub","provider":"Human Kinetics","version":"1.0","type":"link"}