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Fundamentals of Sport Management

Fundamentals of Sport Management



$42.00 USD

Available As


    Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport.

    Written by an author team with experience in both the academic world and sport industry, Fundamentals of Sport Management combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities.

    Throughout the text, unique learning features keep readers engaged with the content and focused on key information:

    • Chapter objectives and opening scenarios introduce important concepts in each chapter.

    • Management Insights explain the background of relevant sport management issues.

    • Quick Facts highlight surprising facts about sport management.

    • International Application sidebars detail the global significance of and global applications for sport business.

    • Success Story segments profile individuals working in sport management.

    • Quotes offer meaningful insights from experts in the field.

    • The Short of It sections present summaries at the end of each chapter.

    Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field.

    Concise, informative, and practical, Fundamentals of Sport Management addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, Fundamentals of Sport Management makes a quick reference for basic information on a range of areas in sport management.

    This text is part of Human Kinetics’ Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.


    Textbook for high school or supplement for college-level introductory sport management courses; reference for career counselors, academic libraries, and beginning professionals looking to gain a better understanding of sport business.

    Table of Contents

    Series Preface

    Part I. Welcome to Sport Management
    Chapter 1. What Is Sport Management?
    Origins in Physical Education, Athletics, and Business
    Sport Management: 1900 to 1965
    Sport Management: 1966 to 1979
    Sport Management: 1980 to 1999
    Sport Management: 2000 and Beyond—Current Status
    Professional Preparation in Sport Management
    Professional Associations in Sport Management
    The Short of It

    Chapter 2. What Can I Do With Sport Management?
    Careers in Sport Management
    Paths to Employment
    Professional Preparation for a Sport Management Career
    Professional Development in Sport Management
    The Short of It

    Part II. Building Blocks of Sport Management
    Chapter 3. Sport Management Principles and Functions
    Organizations in Sport
    Management Functions
    Universality of Management
    Skills, Roles, and Responsibilities of Managers
    The Short of It

    Chapter 4. Leadership in Sport Organizations
    Leadership Versus Management
    The ABCs of Sport Leadership: Antecedents, Best Practices, and Consequences
    Antecedents of Leadership
    Sport Organizations as Systems
    Best Practices: The Art and Science of Leadership
    Consequences of Leadership
    The Short of It

    Chapter 5. Sport Policy and Governance
    What Is Good Governance?
    What Is Governance in Sport?
    Governance of High School Sport
    Governance of Collegiate Athletics
    Governance of Professional Sport
    The Short of It

    Chapter 6. Sport Venues, Event Management and Building Operations
    Event Management, Risk Management, and Crowd Control
    The Short of It

    Chapter 7. Sport Law
    The U.S. Legal System
    U.S. Tort Law
    U.S. Contract Law
    Title IX
    Intellectual Property
    Dispute Resolution—Negotiation, Mediation, Arbitration, and Litigation
    The Short of It

    Chapter 8. Sport Marketing
    The Marketing Mix
    What’s Unique About Sport Marketing?
    Sport Marketing Plans
    The Short of It

    Chapter 9. Sport Media
    History of Media in Sport
    Traditional Media in the 21st Century
    New Media
    Ethics and Sport Media
    The Short of It

    Chapter 10. Sport Economics
    Macro- and Microeconomics
    The Economics of Sport Leagues
    The Economics of College Athletics
    Outside Influences That Affect Sport Economies
    The Short of It

    Chapter 11. Sport Finance
    Accounting 101
    Interscholastic Sport Finance
    Intercollegiate Sport Finance
    Finance in Professional Sport
    The Short of It

    Chapter 12. Ethics in Sport Management
    Theoretical Foundations
    Ethical Decision Making
    Ethical Challenges in Sport Management
    The Short of It

    Epilogue: The Future of Sport Management
    Appendix A: Learn More About Sport Management
    Appendix B: Implementing Sport Management in the Real World
    About the Authors

    About the Author

    Robert E. Baker, EdD, is an associate professor, the coordinator of sport management, and the founding director of the Center for Sport Management at George Mason University in Fairfax, Virginia. Baker has decades of experience working in the sport industry and more than 13 years in higher education. Baker, along with coauthor Craig Esherick and Dr. Pamela Hudson Baker, works in conjunction with the U.S. Department of State on the implementation of projects using sport for development, peace, and diplomatic purposes.

    In 2011 Baker received the Outstanding Achievement in Sport Management Award from the National Association for Sport and Physical Education (NASPE). In 2010 he was the recipient of the North American Society for Sport Management (NASSM) Distinguished Sport Management Educator Award. Baker served on the inaugural board of the Commission on Sport Management Accreditation (COSMA) and on several editorial boards. He has also served as president of NASSM.

    Baker is a sports enthusiast who also enjoys travel and classic cars. He and his wife, Pamela, reside in Haymarket, Virginia.

    Craig Esherick, JD, is an assistant professor of sport management and associate director of the Center for Sport Management at George Mason University in Fairfax, Virginia. Esherick has a varied background in the sport industry, having spent 25 years coaching basketball at various levels, including serving as a high school assistant coach, an assistant coach for the 1988 Olympic team, and the head coach at Georgetown University. He also has worked as a television sports commentator and has taught in the field of sport management since 2005.

    Fundamentals of Sport Management is Esherick’s second book. He is a member of the North American Society for Sport Management (NASSM), the National Association of Basketball Coaches, and the American Federation of Television and Radio Artists. Esherick earned a bachelor’s degree in finance in 1978 and a degree in law in 1982 from Georgetown University.

    He lives with his wife, Theo Stamos, and two sons, Nicko and Zachary, in Arlington, Virginia. In his free time he enjoys playing golf, gardening, and reading.