{"product_id":"canadian-sport-marketing-3rd-edition-epub","title":"Canadian Sport Marketing 3rd Edition epub","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-tableofcontents\" id=\"display-tableofcontents\"\u003eTable of Contents\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-author\" id=\"display-author\"\u003eAuthor\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-ancillaries\" id=\"display-ancillaries\"\u003eAncillaries\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-excerpt\" id=\"display-excerpt\"\u003eExcerpts\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e \u003cp\u003eThe rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCanadian Sport Marketing, Third Edition,\u003c\/i\u003e brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work.\u003cbr\u003e\u003cbr\u003eThe only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material.\u003cbr\u003e\u003cbr\u003eAuthors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLearning objectives provide students a road map to navigate the content while maximizing retention.\u003c\/li\u003e\n\u003cli\u003eIn the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis.\u003c\/li\u003e\n\u003cli\u003eExecutive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses.\u003c\/li\u003e\n\u003cli\u003eCase studies in HK\u003ci\u003ePropel\u003c\/i\u003e allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding.\u003c\/li\u003e\n\u003cli\u003eTest Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide.\u003c\/li\u003e\n\u003cli\u003eA glossary helps students identify and learn key vocabulary within the text.\u003c\/li\u003e\n\u003cli\u003eA sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAlso new to \u003ci\u003eCanadian Sport Marketing, Third Edition,\u003c\/i\u003e are case studies and quizzes delivered through HK\u003ci\u003ePropel\u003c\/i\u003e. These are designed to increase student engagement and help students more deeply examine their comprehension of the material.\u003cbr\u003e\u003cbr\u003eStrengthen and prepare students for future success in the sport industry with \u003ci\u003eCanadian Sport Marketing, Third Edition\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eNote: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with this ebook.\u003c\/p\u003e\n\u003ch4\u003eAudience\u003c\/h4\u003eUndergraduate-level text for students in sport marketing courses.\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-tableofcontents\" class=\"tab-content\"\u003e Foreword\u003cbr\u003e\u003ci\u003eRichard Pound, IOC Member\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIntroduction\u003cbr\u003e\u003ci\u003eBob Wanzel, Founding Director, Institute for Sport Marketing, Laurentian University\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003ePart I. Introducing Canadian Sport Marketing\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eChapter 1.\u003c\/b\u003e An Introduction to Sport Marketing\u003cbr\u003eExecutive Perspective: Mark Harrison, President and CEO, The T1 Agency\u003cbr\u003eAthlete Perspective: Curtis Knight, National Lacrosse League (NLL) Player and Marketing Professional\u003cbr\u003eExpert Perspective: Jonathon Edwards, Associate Professor of Kinesiology, University of New Brunswick\u003cbr\u003eWhat Is Marketing?\u003cbr\u003eThe Uniqueness of Sport Marketing\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 2.\u003c\/b\u003e The Canadian Sport Industry\u003cbr\u003eExecutive Perspective: Katherine Henderson, CEO, Curling Canada\u003cbr\u003eExecutive Perspective: Scott McRoberts, Director of Athletics, University of Guelph\u003cbr\u003eA Brief Introduction to Canada\u003cbr\u003eSport Organizations in Canada\u003cbr\u003eSport Events in Canada\u003cbr\u003eSport Facilities in Canada\u003cbr\u003eProfessional Sport\u003cbr\u003eUniversity and College Sport\u003cbr\u003eOlympic Sport\u003cbr\u003eGrassroots and Amateur Sport\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 3.\u003c\/b\u003e Sport-Market Research\u003cbr\u003eExecutive Perspective: Krista Benoit, President and CEO, iSPARK Consulting\u003cbr\u003eExecutive Perspective: Indivar Kushari, COO, Q.i. Value Systems Inc., and Former Chief Data and Information Officer, Canadian Football League\u003cbr\u003eTime as a Key Element in Marketing Research\u003cbr\u003eThe Uses of Marketing Research\u003cbr\u003eTypes of Market Research\u003cbr\u003eTypes of Data Sources\u003cbr\u003eThe Market Research Process\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 4.\u003c\/b\u003e The Canadian Sport Consumer\u003cbr\u003eExecutive Perspective: Rebecca Shanks, Vice President, The T1 Agency\u003cbr\u003eExpert Perspective: Luke R. Potwarka, Director of the Spectator Technology and Experience (SEAT) Laboratory and Associate Professor  of Recreation and Leisure Studies, University of Waterloo\u003cbr\u003eUnderstanding Sport Consumption\u003cbr\u003eSport Consumption as Spectators\u003cbr\u003eSport Consumption as Participants\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003ePart II. Segmentation, Targeting, and Positioning and the Canadian Sport-Marketing Mix\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eChapter 5.\u003c\/b\u003e Segmentation, Targeting, and Positioning in Canadian Sport\u003cbr\u003eExecutive Perspective: Dale Hooper, Former Chief Brand Officer, Rogers, and Past Vice President of Marketing and Consumer Insights, PepsiCo\u003cbr\u003eExpert Perspective: Katie Sveinson, Assistant Professor in the School of Sport, Tourism and Hospitality Management, Temple University; and Larena Hoeber, Professor of Kinesiology and Health Studies and Associate Dean for Graduate Studies, Research, and Special Projects, University of Regina\u003cbr\u003eSegmentation, Targeting, and Positioning (STP) as Economic Advantage\u003cbr\u003eSTP as the Bridge to Marketing Strategy\u003cbr\u003eMarket Selection\u003cbr\u003eTargeting\u003cbr\u003ePositioning\u003cbr\u003eCommon Target Markets in Canadian Sport\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 6.\u003c\/b\u003e The Sport Product\u003cbr\u003eExecutive Perspective: Darryl Boynton, Associate Vice President of Partnerships, Canadian Tire Corporation\u003cbr\u003eExpert Perspective: Terry Eddy, Assistant Professor of Sport Management, University of Windsor\u003cbr\u003eWhat Is the Sport Product?\u003cbr\u003eSport Product Forms\u003cbr\u003eSport Brands\u003cbr\u003ePackaging Elements of the Sport Product\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 7.\u003c\/b\u003e The Digital Sport Product\u003cbr\u003eExecutive Perspective: David Thomson, Vice President and Managing Director, NFL Canada\u003cbr\u003eExecutive Perspective: Mark Nadolny, Products Manager–Digital and Data, Canadian Olympic Committee\u003cbr\u003eExpert Perspective: Alanna Harman, Assistant Professor of Kinesiology and Physical Education, Wilfrid Laurier University\u003cbr\u003eExpert Perspective: Elio Antunes, President and CEO, ParticipACTION\u003cbr\u003eWhat Makes a Sport Product Digital?\u003cbr\u003eWhy Is the Digital Sport Product Special?\u003cbr\u003eWhat Are the Two Types of Digital Sport Products?\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 8.\u003c\/b\u003e Branding in Sport\u003cbr\u003eExecutive Perspective: Scott Smith, President and CEO, Hockey Canada\u003cbr\u003eExecutive Perspective: Leah MacNab, Managing Director, National Basketball Association (NBA) Canada\u003cbr\u003eExpert Perspective: Vijay Setlur, Sport Marketing Instructor in the Schulich School of Business, York University\u003cbr\u003eBranding and Sport\u003cbr\u003eBuilding Brand Equity\u003cbr\u003eThe Branding Process\u003cbr\u003eReal-Life Brand Management\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 9.\u003c\/b\u003e Pricing in Sport Marketing\u003cbr\u003eExpert Perspective: Mike Alcorn, Consultant, International Institute for Sport Business and Leadership\u003cbr\u003eExpert Perspective: Peter Tingling, Associate Dean of the Undergraduate Program and Associate Professor of Management Information Systems in the Beedie School of Business, Simon Fraser University\u003cbr\u003eExecutive Perspective: Matt Afinec, President and COO, Hamilton Tiger-Cats Football Club, 2021 Grey Cup Festival, and Forge FC Hamilton Soccer Club\u003cbr\u003ePrice: What Is It?\u003cbr\u003ePrice and the Four Ps\u003cbr\u003ePrice and Value\u003cbr\u003eEthics and Pricing\u003cbr\u003eSetting Price\u003cbr\u003eBreak-Even Analysis\u003cbr\u003eControlling Costs\u003cbr\u003eKey Pricing Issues\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 10.\u003c\/b\u003e Sport Promotion\u003cbr\u003eExecutive Perspective: Cameron Kusch, President, Guelph Nighthawks Basketball Club\u003cbr\u003eExecutive Perspective: Erin Mathany, Vice President of Marketing and Partnerships, Canada Games Council\u003cbr\u003ePromotion\u003cbr\u003ePromotional Mix\u003cbr\u003eExecutional Elements of Promotions\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 11.\u003c\/b\u003e Media and Distribution in Sport\u003cbr\u003eA Brief History of the Sport Media Business\u003cbr\u003eOverview of Media Rights Revenue\u003cbr\u003eModels of Delivering Sport Content\u003cbr\u003eKey Players in the Sport Media Business in Canada\u003cbr\u003eMedia Relations Management\u003cbr\u003eDistribution of Tangible Sport Products and Events\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 12.\u003c\/b\u003e Social Media and Distribution in Sport\u003cbr\u003eExecutive Perspective: John Delaney, Manager of Social Media, True North Sports + Entertainment–Winnipeg Jets\u003cbr\u003eExpert Perspective: Olan Scott, Assistant Professor of Sport Management, Brock University\u003cbr\u003eSocial Media and Its Distinguishing Features\u003cbr\u003eDimensions of Social Media Use in Sport Marketing\u003cbr\u003ePractical Guide: Managing Social Media Platforms\u003cbr\u003eReturn on Investment from Social Media in Sport\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003ePart III. Important Strategic Elements of Sport Marketing in Canada\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eChapter 13.\u003c\/b\u003e Sport Sponsorship\u003cbr\u003eExecutive Perspective: Brenda Woods, Vice President of Marketing, Visa Canada\u003cbr\u003eExecutive Perspective: Don Mayo, Global Managing Partner, IMI International\u003cbr\u003eMarket Trends in Canadian Sponsorship\u003cbr\u003eSponsorship and Activation\u003cbr\u003eHistory of Sponsorship\u003cbr\u003eSponsorship and Its Roots in Philanthropy\u003cbr\u003eRelationship of Sponsorship to Marketing\u003cbr\u003eRelationship Between Sponsorship and Advertising\u003cbr\u003eCorporate Objectives and Sponsorship\u003cbr\u003eReaching the Target Market\u003cbr\u003eSponsorship and Olympic and Paralympic Sport Properties\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 14.\u003c\/b\u003e Building Successful Sport Sponsorships\u003cbr\u003eExecutive Perspective: Gavin Roth, Founder and Managing Partner, Gavin Roth + Associates Revenue Consultants Inc.\u003cbr\u003eExecutive Perspective: François Robert, Executive Director of Partnerships, Canadian Paralympic Committee\u003cbr\u003eSponsorship Stakeholders\u003cbr\u003eSponsorship in Canada—A Model for Sport Sponsorship Success\u003cbr\u003eStep 1: Presponsorship Practices\u003cbr\u003eStep 2: Negotiation Stage\u003cbr\u003eStep 3: Sponsorship Life\u003cbr\u003eStep 4: Sponsorship Termination\u003cbr\u003eBest Practices in Canadian Sport Sponsorship\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 15.\u003c\/b\u003e Ambush Marketing\u003cbr\u003eThe Business Impact of Ambush Marketing\u003cbr\u003eWhat Does Ambush Marketing Look Like?\u003cbr\u003eAmbush Marketing: An Alternative to Traditional Sponsorship Strategies?\u003cbr\u003eResearch on Ambush Marketing\u003cbr\u003eStrategies of Ambush Marketing\u003cbr\u003eCounterambushing Strategies\u003cbr\u003eAmbush Marketing and Clutter\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 16.\u003c\/b\u003e Technology in Sport Marketing\u003cbr\u003eExpert Perspective: Dr. Cheri Bradish, Associate Professor of Marketing Management, Ryerson University\u003cbr\u003eExecutive Perspective: Costa Kladianos, Vice President of Innovation and Technology, Canlan Ice Sports\u003cbr\u003eInformation Technology and Information Systems\u003cbr\u003eInformation Systems in the Marketing Cycle\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 17.\u003c\/b\u003e Social Marketing in Sport\u003cbr\u003eExecutive Perspective: Allison Sandmeyer-Graves, CEO, Canadian Women \u0026amp; Sport\u003cbr\u003eExpert Perspective: David Legg, Professor, Mount Royal University\u003cbr\u003eWhat Is Social Marketing?\u003cbr\u003eWhen Is Social Marketing Appropriate?\u003cbr\u003eUnderstanding Social Marketing and the Company and Consumer\u003cbr\u003eSegmentation, Targeting, and Positioning (STP) for Social Marketers\u003cbr\u003eSocial-Marketing Strategy\u003cbr\u003eTarget Market: High-Performance Sport\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 18.\u003c\/b\u003e Sport-Marketing Strategy Implementation and Evaluation\u003cbr\u003eExecutive Perspective: Paul Ausman, Manager of Event Services, Ottawa Sports and Entertainment Group\u003cbr\u003eExpert Perspective: Dana Lee Ellis, Associate Professor in the School of Sports Administration Management, Laurentian University\u003cbr\u003eExecutive Perspective: Johnny Misley, CEO, Ontario Soccer, and Board of Directors, League1 Ontario\u003cbr\u003eMarketing-Strategy Implementation in Sport\u003cbr\u003eMarketing-Strategy Evaluation in Sport\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 19.\u003c\/b\u003e Olympic Marketing\u003cbr\u003eExecutive Perspective: Andrew Baker, Vice President of International Relations and Public Affairs, Canadian Olympic Committee\u003cbr\u003eExecutive Perspective: Debbie Low, CEO, Canadian Sport Institute Ontario\u003cbr\u003eExecutive Perspective: David Bedford, CEO, Athletics Canada\u003cbr\u003eHistory of Olympic Sponsorship: 1896 to 1976\u003cbr\u003eIOC’s Sponsorship Expansion: 1976 to the Present\u003cbr\u003eOlympic Broadcasting\u003cbr\u003eThe Olympic Programme (TOP) Sponsorship Program\u003cbr\u003eThe Olympic Brand\u003cbr\u003eOlympic Marketing in Canada\u003cbr\u003eChapter Summary\u003cbr\u003eTest Your Knowledge\u003cbr\u003eKey Terms\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter 20.\u003c\/b\u003e Marketing Plan Example\u003cbr\u003eExecutive Perspective: Dan MacKenzie, President, Canadian Hockey League\u003cbr\u003eThe Desert Dry Rack: A Product by Desert Sports Limited\u003cbr\u003eIntroduction and Acknowledgement\u003cbr\u003eExecutive Summary\u003cbr\u003eMarket Research\u003cbr\u003eSituation Analysis\u003cbr\u003eCompetition Analysis\u003cbr\u003eMarketing Strategy\u003cbr\u003eFinancials\u003cbr\u003eChapter Summary\u003c\/div\u003e\u003c!--end tabTableOfContents--\u003e\u003cdiv id=\"tab-author\" class=\"tab-content\"\u003e \u003cb\u003eNorm O’Reilly, PhD, MBA, CPA,\u003c\/b\u003e is dean of the Graduate School of Business at the University of Maine and a professor of sport management in the Maine Business School. A Canadian, Dr. O’Reilly was the founding director of the International Institute for Sport Business and Leadership in the Gordon S. Lang School of Business and Economics at the University of Guelph. He has authored 16 books and more than 150 management journal articles. He was awarded the Distinguished Career Contributions Award by the American Marketing Association’s Sport Marketing Special Interest Group (2015) and is a fellow of the North American Society for Sport Management. O’Reilly was assistant chef de mission (assistant mission leader) for the Canadian team at the 2016 Paralympic Games in Rio, Brazil, and has attended four Olympic Games in various capacities with Team Canada.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBenoît Séguin, PhD,\u003c\/b\u003e is a professor of sport marketing in the School of Human Kinetics at the University of Ottawa. His research focuses mainly on sport sponsorship, ambush marketing, brand governance, and topics related to Olympic marketing. In addition to his academic work, Dr. Séguin has extensive experience in the management of Olympic sport organizations, including as marketing director of two national sport associations, past president of Diving Canada, assistant chef de mission (assistant mission leader) for the Canadian team (2003 Pan Am Games, Santo Domingo), and board member for several sport organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eGashaw Abeza, PhD,\u003c\/b\u003e is a professor at Towson University. Abeza taught graduate and undergraduate students at the University of Ottawa (Ottawa, Ontario) and Southern Methodist University (Dallas, Texas), and he guest lectured at four other universities. He has been an adjunct professor at the University of Guelph since 2019. His main research interest is marketing communications, with his specific area of expertise in digital media. He has researched and written extensively on the topic of social media in sport and is widely published. He is the coauthor of two books and coeditor of one book: \u003ci\u003eImplications and Impacts of Esports on Business and Society\u003c\/i\u003e (IGI Global), \u003ci\u003eSport Sponsorship Insights\u003c\/i\u003e (Routledge), and \u003ci\u003eSocial Media in Sport: Theory and Practice\u003c\/i\u003e (World Scientific). Dr. Abeza serves as an ad hoc reviewer for a number of academic journals. He currently serves on the editorial boards of eight academic journals: \u003ci\u003eInternational Journal of Sport Communication\u003c\/i\u003e; \u003ci\u003eSport, Business, and Management\u003c\/i\u003e; \u003ci\u003eJournal of Relationship Marketing\u003c\/i\u003e; \u003ci\u003eInternational Journal of Esports Research\u003c\/i\u003e; \u003ci\u003eJournal of Global Sport Management\u003c\/i\u003e; \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e; \u003ci\u003eInternational Journal of Sports Marketing and Sponsorship\u003c\/i\u003e; and the newly launched \u003ci\u003eSport Management Digest\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMichael L. Naraine, PhD,\u003c\/b\u003e is an assistant professor in the department of sport management at Brock University and is also an honorary adjunct professor at La Trobe University in Victoria, Australia. His primary research interest is the area of digital sport management and marketing, examining the strategy, fan engagement, and analytics related to new developments in the sport business landscape, including social media, esports, business analytics, and artificial intelligence. Naraine is also a research fellow of the North American Society for Sport Management and is the current editor in chief of \u003ci\u003eCase Studies in Sport Management\u003c\/i\u003e. Additionally, he serves as an editorial board member for \u003ci\u003eSport Marketing Quarterly\u003c\/i\u003e, \u003ci\u003eInternational Journal of Sport Communication\u003c\/i\u003e, and the newly founded \u003ci\u003eSports Innovation Journal\u003c\/i\u003e.\u003c\/div\u003e\u003c!--end tabAuthor--\u003e\u003cdiv id=\"tab-excerpt\" class=\"tab-content\"\u003e \u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/social-marketing-in-sport\"\u003eSocial marketing in sport\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/the-nba-brand-in-canada\"\u003eThe NBA brand in Canada\u003c\/a\u003e\u003cbr\u003e\u003ca class=\"alsoAvailableAs\" href=\"\/blogs\/excerpt\/using-market-segmentation-to-increase-returns\"\u003eUsing market segmentation to increase returns\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c!--end tabExcerpt--\u003e\u003cdiv id=\"tab-ancillaries\" class=\"tab-content\"\u003e \u003cp\u003eAll ancillaries are free to adopting instructors through \u003ca href=\"\/pages\/ancillary-materials\" target=\"_blank\"\u003eHK\u003ci\u003ePropel\u003c\/i\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructor guide.\u003c\/b\u003e Includes an introduction, learning objectives, chapter summaries, chapter outlines, and answers to the questions in the textbook and HK\u003ci\u003ePropel\u003c\/i\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter quizzes.\u003c\/b\u003e Contains ready-made quizzes (10 questions each) to assess student comprehension of the most important concepts in each chapter. The files may be downloaded for integration with a learning management system or printed as paper-based tests. Each quiz may be downloaded or assigned to students directly through HK\u003ci\u003ePropel\u003c\/i\u003e. The chapter assessments are automatically graded, and instructors can review student scores in the platform.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePresentation package.\u003c\/b\u003e Features more than 400 PowerPoint slides of text, artwork, and tables from the book that can be used for class discussion and presentation. The slides in the presentation package can be used directly within PowerPoint or printed to make handouts for students. Instructors can easily add, modify, and rearrange the order of the slides.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInstructors also receive access to all student materials in HK\u003ci\u003ePropel\u003c\/i\u003e.\u003c\/b\u003e For \u003ci\u003eCanadian Sport Marketing, Third Edition\u003c\/i\u003e, this includes case studies and Test Your Knowledge questions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAncillaries--\u003e","brand":"Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine","offers":[{"title":"Ebook With Online Resource","offer_id":43512832327754,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718200951.jpg?v=1777336053","url":"https:\/\/us.humankinetics.com\/products\/canadian-sport-marketing-3rd-edition-epub","provider":"Human Kinetics","version":"1.0","type":"link"}