{"product_id":"business-strategies-for-personal-trainers-online-ce-course","title":"Business Strategies for Personal Trainers Online CE Course","description":"\u003c!-- split --\u003e\u003cul class=\"tabs\"\u003e \u003cli\u003e\u003ca href=\"#tab-description\" id=\"display-description\"\u003eDescription\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"#tab-author\" id=\"display-author\"\u003eAuthor\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cdiv id=\"tab-description\" class=\"tab-content\"\u003e \u003cp\u003eThis course consists of the following:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ci\u003eBusiness Strategies for Personal Trainers\u003c\/i\u003e video presentation\u003c\/li\u003e\n\u003cli\u003eSlide deck\u003c\/li\u003e\n\u003cli\u003ePractice exam\u003c\/li\u003e\n\u003cli\u003eOnline continuing education exam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci\u003eBusiness Strategies for Personal Trainers\u003c\/i\u003e provides a blueprint for developing your business skills and refining your sales abilities so you can strengthen and expand your fitness business. You’ll get actionable steps to help you clearly position yourself and your brand in the fitness industry, identify who you serve, determine precisely what you offer, and understand potential avenues to scale and grow your business. Starting with your \u003ci\u003ewhy\u003c\/i\u003e and your coaching style, you’ll next develop buyer personas and determine your ideal client. You’ll learn how to align yourself and your offerings with where you want to grow, get key learnings on how to determine pricing and create sustainable income streams, and make smarter decisions that drive long-term success in your fitness career.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLearning Objectives\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIllustrate buyer personas to define target audiences and ideal client profiles.\u003c\/li\u003e\n\u003cli\u003eEvaluate key business variables, including location, delivery methods, and service offerings.\u003c\/li\u003e\n\u003cli\u003eExplain methods for creating scalable content and revenue-generating offerings.\u003c\/li\u003e\n\u003cli\u003eDesign a foundational marketing and client experience strategy to attract, engage, and retain target clients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eAudience\u003c\/h4\u003e\n\u003cp\u003eCertified personal trainers, strength and conditioning coaches, and small-group fitness instructors.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabDescription--\u003e\u003cdiv id=\"tab-author\" class=\"tab-content\"\u003e \u003cp\u003e\u003cb\u003eSteven A. Trotter, MS,\u003c\/b\u003e is a global well-being consultant, educator, and coauthor of \u003ci\u003eFitness Facility Management\u003c\/i\u003e. He leads Globetrotter Wellness Solutions, helping fitness professionals grow their careers, elevate the client experience, and build thriving businesses. With over 20 years of industry experience and credentials, including ACSM Certified Exercise Physiologist and all four NCCA-accredited certifications offered by the American Council on Exercise (ACE), Trotter delivers real-world expertise and practical strategies in every course he teaches.\u003c\/p\u003e\n\u003c\/div\u003e\u003c!--end tabAuthor--\u003e","brand":"Human Kinetics","offers":[{"title":"Online Course","offer_id":43832015487050,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1281\/4359\/files\/9781718252011.jpg?v=1784738767","url":"https:\/\/us.humankinetics.com\/products\/business-strategies-for-personal-trainers-online-ce-course","provider":"Human Kinetics","version":"1.0","type":"link"}