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Introduction to Sport Management/Marketing: Salt Lake Community College

Introduction to Sport Management/Marketing: Salt Lake Community College

Author:
$61.20 USD

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3. Enjoy!

    Ebook

    This custom ebook includes chapters from Contemporary Sport Management, Sixth Edition. It has been specifically designed for students taking the course Introduction to Sport Management/Marketing (MKTG 2990) at Salt Lake Community College.

    Audience

    Custom ebook for students taking the course Introduction to Sport Management/Marketing (MKTG 2990) at Salt Lake Community College.

    Table of Contents

    Managing Sport
    Paul M. Pedersen and Lucie Thibault

    Historical Aspects of the Sport Business Industry
    Elizabeth A. Gregg, Brenda G. Pitts, and Paul M. Pedersen

    Management Concepts and Practice in Sport Organizations
    Kathy Babiak, Kathryn Heinze, and Lucie Thibault

    Managing and Leading in Sport Organizations
    Shannon Kerwin, Ming Li, and Laura J. Burton

    Sport Management and Marketing Agencies
    Catherine Lahey, Jezali Lubenetski, and Danielle Smith

    Sport Tourism
    Heather Gibson, Sheranne Fairley, and Millicent Kennelly

    Sport Marketing
    Ketra L. Armstrong, Patrick Walsh, and Windy Dees

    Sport Consumer Behavior
    Andrea N. Geurin, Cara Wright, and James J. Zhang

    Finance and Economics in the Sport Industry
    Timothy D. DeSchriver, Marion E. Hambrick, and Daniel F. Mahony

    Sport Facility and Event Management
    Brianna L. Newland, Stacey A. Hall, and Amanda L. Paule-Koba

    Legal Considerations in Sport Management
    Anita M. Moorman, R. Christopher Reynolds, and Amanda Siegrist

    Sociological Aspects of Sport Management
    Nicole M. LaVoi, Mary Jo Kane, and Nancy Lough

    Analytics in the Sport Industry
    Kevin Mongeon, David P. Hedlund, and Ryan Spalding

    Sport Management Research
    Nola Agha, Jess C. Dixon, and Brendan Dwyer

    Author

    Paul M. Pedersen, PhD, is a professor of sport management and the director of the sport management program in the School of Public Health at Indiana University at Bloomington (IU). He has worked as a sports writer, sport management consultant, and sport business columnist. Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication, and the activities and practices of various sport organization personnel.

    A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published eight books (including Handbook of Sport Communication, Research Methods and Design in Sport Management, and Strategic Sport Communication) and over 95 articles in peer-reviewed outlets such as the Journal of Sport Management, European Sport Management Quarterly, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, Sociology of Sport Journal, International Review for the Sociology of Sport, and Journal of Sports Economics. He has also been a part of more than 100 refereed presentations at professional conferences and more than 50 invited presentations, including invited addresses in China, Denmark, Hungary, Norway, and South Korea. He has been interviewed and quoted in publications as diverse as the New York Times and China Daily.

    Founder and editor in chief of the International Journal of Sport Communication, he serves on the editorial board of 10 journals. A 2011 inductee into the Golden Eagle Hall of Fame (East High School in Pueblo, Colorado), Pedersen lives in Bloomington, Indiana, with his wife, Jennifer, and their two youngest children, Brock and Carlie. Their two oldest children also live in Bloomington and attend IU: Zack is an undergraduate student, and Hallie is a graduate student.

    Lucie Thibault, PhD, is a professor in the department of sport management at Brock University in Ontario, Canada. She has taught at Brock since 2002. Thibault has also taught at the University of British Columbia and the University of Ottawa. In her quarter century of teaching, Thibault has taught courses in organizational theory, organizational behavior, ethics in sport, globalization of sport, and policy and social issues in sport.

    Thibault serves on the editorial board of the International Journal of Sport Policy and Politics as well as the European Sport Management Quarterly. She has held the roles of associate editor and editor of the Journal of Sport Management. She is a member of the North American Society for Sport Management (NASSM) and was named a research fellow of NASSM in 2001. In 2008, Thibault was awarded the Earle F. Zeigler Lecture Award from NASSM for her scholarly and leadership contributions to the field.

    Thibault’s research interests lie in the formation, management, and evaluation of cross-sectoral partnerships in sport organizations. She also investigates the role of the Canadian government in sport excellence and sport participation and government involvement in developing sport policy. She has been an invited speaker at many conferences around the world. Her research has appeared in numerous scholarly journals, including the Journal of Sport Management, International Review for the Sociology of Sport, Journal of Sport and Social Issues, Human Relations, Leisure Studies, European Sport Management Quarterly, International Journal for Sport Policy and Politics, and Nonprofit and Voluntary Sector Quarterly.

    Thibault resides in the Niagara region of Ontario.