Aquatic Center Marketing
If you need to make a big impact in promoting and growing your aquatic facility, then you need Aquatic Center Marketing. Written by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book delivers practical, affordable, and innovative marketing ideas for any new or existing aquatic facility, of any type and size.
Whether you work for a municipal pool or a commercial property, the tried-and-tested techniques in Aquatic Center Marketing can help your facility flourish:
• Increase membership
• Reenergize attendance to keep guests coming back for more
• Establish your facility’s image in the community
• Reinforce the value of aquatics as an enjoyable lifelong activity
You’ll find chapters on topics such as brand management, market development, guest communications, and how to be effective with limited funding. Learn how the design and signage in your facility can work to excite guests and keep them coming back throughout the season. Understand how to get the most out of your electronic and social media efforts and how to use fun events and themes to attract specific audiences. Then see real-life examples in case studies and stories that demonstrate the practical solutions in action.
Create memorable experiences for your guests and make your aquatic facility a success. Aquatic Center Marketing is full of realistic, practical ideas that anyone managing an aquatic facility can quickly put to good use to grow the facility and increase the bottom line.
Managers and marketing personnel of aquatic centers and facilities, water parks, and aquatic clubs, as well as lakefront operators and park district superintendents.
Table of Contents
Part I. Brand Management
Chapter 1. Develop a Brand Identity
Chapter 2. Create Brand Visibility
Part II. Market Development
Chapter 3. Build Community Consensus
Chapter 4. Design to Excite Guests
Chapter 5. Appeal to Specific Populations
Chapter 6. Price Smartly
Part III. Guest Communications
Chapter 7. Get the Most Out of Media
Chapter 8. Maximize Electronic Communication
Chapter 9. Turn Lifeguards and Staff Into Ambassadors
Part IV. Marketing Without Millions
Chapter 10. Use Special Events as Promotions
Chapter 11. Enhance the Bottom Line With Corporate Sponsorships
“Aquatic Center Marketing is loaded with creative and proven ideas to keep the buzz going about your pool or waterpark and build your brand. A must-have resource, whether you are new to aquatics or a seasoned veteran!”
—Jill White, Cofounder of Starfish Aquatics Institute and StarGuard ELITE
ExcerptsBuilding a web presence for your facility
Creating Excitement for Your Project
Entertaining events that promote your facility
It is harder than ever to get the right message to your community about your aquatic facility. Jedith Leblein Joseph's Aquatic Center Marketing provides innovative and budget-friendly practical ideas about what to do (and not to do!) to build your brand and become known as a premier facility - regardless of your size. A strong brand also helps build staff morale and retention. Five stars!
This is a must have if you are in an aquatics facility. My copy is filled with post its and dog ears so I can go back again and again. This book is filled with proven ideas and concepts that work in every facility large or small. Judith's experience in this field is unmatched.
When I think Aquatic Centers – I think Judith Leblein Josephs. Her experience, knowledge, and insights make this book a go to for any professional operating an aquatic venue. With her characteristic practicality, Leblein Josephs shows the way to make your facility even better! Would highly recommend Aquatic Center Marketing!
Colorful real-world marketing examples that show what really works (and what doesn’t) for waterparks and aquatic facilities of all sizes. Judith shares interesting ideas and many case examples to show how to build successful marketing initiatives. Through her best practice insight and practical applications, there are many kernels of wisdom to implement immediately.
I keep this book near my desk. It has SO MANY great ideas and thoughts that it is an invaluable recourse for me to plan my season each year!