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Excerpts — Sport Marketing 4th Edition With Web Study Guide

Market research now drives decisions in the sport industry

We now turn our focus specifically to the sport industry. Except for conducting the occasional project, research has not held a regular role in the typical sport organization.

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Effectively use e-mail campaigns to strengthen consumer relationships

In many ways e-mail marketing has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for most businesses - making money.

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Explore the emerging issues of law and sport marketing in social media

In this section, we consider several emerging issues at the intersection of the law and sport marketing.

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