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Excerpts — International Sport Management-2nd Edition

Engaging fans through social media

Engagement consists of three interrelated dimensions (Brodie et al., 2011, 2013) in which consumers’ cognition, emotions, and behaviors are antecedents for a series of positive outcomes for brands, organizations, and events.

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The role of sport in Eastern Europe

The philosophical and organizational principles inherited by present-day Eastern Europe from the former monarchies of the region and the Eastern bloc led by the Soviet Union continue to guide comprehensive governmental leadership of scientific, educational, and medical support aimed at maximizing mass fitness and elite sport performance.

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The World Anti-Doping Agency and ethics in sport

Maybe it is the flawed thinking and concept of peer accountability. Members of an organization (in our case professional sport, amateur athletics, intercollegiate athletics, and even youth sport) are intended to operate on the understanding that everyone is playing fairly and that each member, team, and individual is abiding by the same rules.

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