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Excerpts — Applied Sport Management Skills 2nd Edition With Web Study Guide

An organization's mission guides the strategic process

In strategic planning, management develops a mission and long-term objectives and determines in advance how they will be accomplished.

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Sport managers influence organizational culture

Organizational culture is the set of values, beliefs, and standards for acceptable behavior that its members share.

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Successful sport managers make planning a priority

Plans are either standing plans, which are designed to be used repeatedly, or single-use plans, which are designed to be used just once.

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