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Human Kinetics print books and eBooks are now distributed by Mare Nostrum, throughout the UK, Europe, Africa and Middle East, delivered to you from their warehouse. Please visit our new UK website to purchase Human Kinetics printed or eBooks.

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American Youth Football & Cheer Coaches Education Center

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About American Youth Football & Cheer Coaches Education Center

Welcome to the American Youth Football and Cheer Coaches Education Center, the place to be for becoming a certified football or cheer coach!

In the best interest of our young athletes, AYF/AYC strongly encourages all our coaches to complete the coaching education program. Certification is required of head football and cheer coaches participating in national championships.

Ten years ago, AYF/AYC partnered with leading coaching education provider Human Kinetics Coach Education to develop and deliver online courses for American Youth Football. Since then, tens of thousands of football and cheer coaches have earned their certification through the courses. This education helps ensure our coaches have the knowledge and tools they need to provide participants with the most positive and safe sport experience possible.

Coaching Youth Football the AYF Way and Coaching Youth Cheerleading the AYC Way present fundamental coaching concepts and responsibilities and the most important coaching points of the major skills and tactics of youth football and cheer. The recertification course provides returning coaches with continuing education on topics pertinent to bettering and safeguarding the sport experience for coaches and athletes.

Before you purchase your course, we encourage you to review the tutorials found under the “Support” tab to familiarize yourself with the processes for purchasing and accessing your course, accessing the accompanying ebook, and printing your course completion certificate.


Earn your certification today!


AYF football 3rd edition

New football coaches in 2020 take the introductory online course Coaching Youth Football: The AYF Way 3E for initial certification.

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AYF cheerleading 2nd edition

New cheer coaches in 2020 take the introductory online course Coaching Youth Cheerleading: The AYC Way 2E for initial certification.

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AYF/AYC recertification course

Returning football and cheer coaches in 2020 take the new online recertification course to extend their certification.

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