We've all heard the advice “Pace yourself. Save energy and finish strong.” It sounds simple enough, so why is it so hard? Why do even supremely conditioned elite athletes mismanage their energy supplies and fail to finish strong? Pacing author Kevin Thompson has set up a website dedicated to the subject of pacing in sport. It can be found at http://pacinginsport.com. Visitors will be able to join in discussion forums, ask the author questions, and generally learn more about this important topic.